As a blogger, all you want is to share your ideas. So you create content on your blog.
But you should know, creating excellent content is not all there is to blogging.
In fact, if your content is not “branded,” it’s likely to get ignored.
Are you a random blogger slash virtual stranger?
If so, you shouldn’t assume your target audience has nothing better to do than check out what you cooked up in your blog.
You’ll end up breaking your own heart if you do.
If you don’t have a well-established brand, many people will not bother with you and your content.
So don’t be one of those bloggers who overlook the need for branding. Even if you perceive yourself as a business and not a brand, your branding matters.
And stop badgering yourself with the question, “Why is branding important?“. Instead, approach the matter head-on: make a brand.
In this post, I will tell you why you need to focus on your brand as a blogger. And for these reasons, you will understand why it’s a key ingredient in every blogger’s success![Read more…]