Growing support network Answers.com and search engine IceRocket.com have to teamed up to in a traffic swapping exercise that will see IceRocket.com visitors being directed to Answers.com for reference content, and Answers.com sending blog search traffic to IceRocket.
“IceRocket takes a novel approach to search, providing options for a host of different types of searches,” said Jeff Cutler, Chief Revenue Officer of GuruNet. “Blogging in particular is only gaining momentum as a mainstream medium, and we’€™re pleased to be partnering with a company that has successfully built tools to efficiently locate relevant content in the blogosphere. We look forward to serving both of our user bases, sharing the best of each property when appropriate.”
Blake Rhodes, CEO of IceRocket, added: “We wanted to add a premier content element to our service, and Answers.com clearly leads the industry in reference content. It’€™s a win-win situation and we look forward to exchanging specific types of traffic with them; each party will do what it does best and the user benefits.”