California based sportswear company Marble Sportswear has applied to the USPTO for a trademark covering the word “Blog” is relation to clothing including Bathing suits, blazers, blouses, boots, bras, briefs, camisoles, caps, coats, dresses, gloves, hats, jackets, jeans, jumpsuits, leotards, neckties, nightgowns, overalls, pajamas, pants, pantyhose, raincoats, robes, sandals, shirts, shoes, shortalls, shorts, skirts, slippers, slips, socks, stockings, suits, sweaters, sweatpants, sweatshirts, T-shirts, tights, tuxedos, vests and warm-up suits. The net result, if successful, is that blogs and bloggers would no longer be able to use the world “Blog” on any article of clothing produced in the United States without the express permission of the company.
Full details of the application, including contact details for the company can be found here.
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How can we ensure that this trademark is swiftly denied? Is that guaranteed? I would expect it might be, as “blog” has clearly been used on clothing, including merchandise from Google’s “Blogger.” Thus, those clothing producers — again, including Google, which commands a powerful staff of attorneys — have motive to stop this trademark.
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Yes, applications covering generic names are rarely granted. I would have thought it would be fiercely opposed, not least by Problogger, which is considering a range of tasteful T-wear :-)
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John, I though the same thing when I wrote it. The only thing I can suggest is emailing or phoing the company concerned, or writing to the USPTO. They’ve certainly got some cheek
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Only in California…(I live here, so I can say that.)
Maybe we should trademark WWW. so nobody can promote their traditional websites, either ; )
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My guess is that this company is doing this more for the publicity that it will generarte than actually trying to trademark the word Blog. It is extemely rare for an entity to be awarded an exclusive trademark on a common name. Case in point, Apple computer has a trademarked the words Macintosh, and Apple, howerver not for exclusive use. Since they are common words used in everyday language, I can put the slogan “An Apple a day keeps the doctor away” on a tee shirt and sell them all day, so long as I am not alluding to or making reference to their brand. “Macintosh taste better than green apples” would be ok as well becasue I not refering to their company or their computers.
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