Del.icio.us goes on a tear

Filed as News on August 11, 2006 11:01 am

Yahoo!’s darling del.icio.us has seen their traffic more than double since January, according to a study released yesterday by Hitwise.

What’s probably more interesting than the simple traffic numbers is this summary of who is driving the growth at del.icio.us:

What the chart below shows is that del.icio.us is highly skewed toward the social groups U1, “Urban Uptown,” and S1, “Elite Suburbs.” Members of these social groups have higher than average incomes and tend to be highly educated and are more likely to be early adopters of technology. My guess is that they’ve heard about del.icio.us through news media or through friends and are using it because it’s ‘the thing to do.’ This is not quite the MySpace crowd that I expected to find – intead Del.icio.us users are a more sophisticated breed of web power user.

Coolness wins out over geekiness I guess….

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