Who’d thought this would happen? Washington Post, of newspaper fame, just launched their Sponsored Blogroll service in beta. Basically it’s an ad network where Washington Post handles your ad sales and you sit back and relax. Heard it before? Yes you have.

The really interesting part, besides the fact that a major newspaper is doing this, is that the participating blogs will be pimped at the Washington Post homepage, in a nice little box there. This could very well be a nice kick for your traffic, don’t you agree?

Hopefully the Sponsored Blogroll will evolve a bit, here I agree with Steve Rubel about aggregating the blogs’ material on a page.

Interesting news indeed. I can’t wait to here the reactions from blogs participating in the beta. Meanwhile, this is what developer Jeff Burkett thinks of “his” project.