Roger Johansson (Swede like me, yay) has a blog. It’€™s called 456 Berea Street and if you haven’€™t heard of it then you’€™re either completely uninterested in web design or have been brainwashed by aliens from outer space.
He recently (uhm, today) posted about 10 things businesses should know before building a website ‘€“ and it goes for blogs as well. At least if you’€™ve got your aim set for doing some business with your blogging. Go read.