Most of us don’t need reasons to blog. We do it because we have a subject matter we feel passionately about, and want to write about it. However, if you belong to an organization and are wondering if you should blog or not, here are 7 reasons why you should:
1. They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization.
2. They function as an instant-feedback mechanism. Most blogs allow readers to respond to your posts or link to them on their own blogs. These features provide almost real-time feedback on ideas and issues that strike a chord, or highlight new or existing problems. A blog can help reveal a little problem before it becomes a big one.
Continue reading for the remaining five.