Chris Anderson Explains The Long Tail In His Own Words

November 30, 2006 | By Tony Hung | Filed Under Multimedia, New Media, News

If online video is your thing and you’re interested in Web2.0 concepts, you may just want to hit up a recent video that was posted of Chris Anderson, Editor-in-Chief of Wired.Â In it, he explains in his own words a term he coined, and what is turning out to be one of the defining terms of this post bubble age, “The Long Tail”.

The Long Tail describes a phenomena where “products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Examples of such mega-stores include the online retailer Amazon.com and the online video rental service Netflix. ”

As an online video is a bit lengthy at almost an hour and a half; however, it comes with a full and easy to navigate (that opens up automatically according to where the speech is) transcript, along with a few useful links that Mr. Anderson happens to actually mention in his presentation.Â If you’re a new media fan, blogger with an interest, or corporate type who needs to know this kind of stuff, and you want to skip the book, dig in.Â This one’s a keeper.

About the author: Tony Hung is the editor of the BlogHerald. He is also a physician finishing his last year of residency in General Internal Medicine, and blogs at Deep Jive Interests , where he rants, occasionally, on new media topics.

Comments

One Response to “Chris Anderson Explains The Long Tail In His Own Words”

Successful Blog - SOB Business Cafe 12-01-06 on December 1st, 2006 12:36 pm

[...] The Blog Herald brings us the words of a FT - Goldmach Sachs 2006 Business Book of the Year Finalist. [...]

News

UK companies aren’t clear on new “fake blogging” laws
July 4, 2008 | By Andy Merrett | Leave a Comment

British companies which pretend to blog as ordinary members of the public, or post multiple positive reviews as if from consumers, are now breaking UK law, yet many don’t know anything about the new legislation, according to Brands2Life.
Its director, Gareth Thomas, said that, “Most people don’t know about this law,” adding, “there is a misconception [...]

Berocca sends out Blogger Relief Packs
July 4, 2008 | By Andy Merrett | 2 Comments

The concept may not be that new, but a couple of weeks ago a colleague introduced me to Berocca’s Blogger Relief Pack. I signed up with one of my blogs, and yesterday received the pack.

While it’s not the complete answer to managing the stress of blogging, a tube of Berocca and a nice glass to [...]

ScribeFire 2.2.8 Released
July 4, 2008 | By Thord Daniel Hedengren | Leave a Comment

ScribeFire is a popular desktop blogging application hosted in a Firefox extension. Version 2.2.8 includes fixes and some brush-ups. The extension is free to download from Mozilla Add-ons, and works with both Firefox 2 and 3.

Two New b5media Blogs Launched
July 4, 2008 | By Thord Daniel Hedengren | Leave a Comment

Another two b5media blogs launched recently. Marye Audet edits Simply Home Remedies, which is about just that. This from the launch post:
For the past 20 years or so my family has lived without the assistance of commercial medicines or doctors, except for things like broken arms and emergency surgeries on retro-pharyngeal abscesses. You know, the [...]

Hitting the Frontpage of Digg
July 3, 2008 | By Matt Craven | 1 Comment

Skelliewag takes a look at playing the odds and trying to “win” with Digg - a great article with some fantastic tips on how to promote your site using Digg.
Most bloggers would love their content to hit the front page of Digg. Unfortunately, most of those bloggers are never able to experience the huge spike [...]

Firefox 3 Plugin Roundup
July 3, 2008 | By Matt Craven | Leave a Comment

Now that Firefox 3 has been out for more than a week - and has set a new Guinness World Record for the most downloads in a single day - several websites have begun recapping the plugin/addon situation for Firefox.
BSPCN outlines the 30 “Must Have” Firefox Extensions, including del.icio.us toolbar, Foxmarks, and Greasemonkey.
PC World looks [...]

Patrons

Recent listings from Blogger Jobs

Weekly Bloggers for Hire 41
Want your profile here? Read this earlier post for more info. Remember: please follow the instructions there. One-liners will be ignored and have be

[...]

Health & Medical Writers Wanted
We got this from Geek Health: Health and Medical writers are currently required to help expand a rather young health/medical blog. Bloggers are free

[...]

Project Manager Wanted
We got this through email: Project Manager: Online/Blog Community Experience Local Washington Candidates Only Please no Sub Contracting Company resp

[...]

Ghost Writer Needed for Internet Marketing Blog
We got this posting for the Blueliner blog: We are looking for a writer that has in-depth knowledge of the internetmarketing industry and can write

[...]

Four Blog-Related Openings
This quartet is courtesy of our sister site, Performancing.com: Travel Writers Needed: Budget travel and Cancun — “I seem to find it di

[...]

More at Blogger Jobs