Yahoo’s brand universe, because niche ads pay more

Filed as General, News on November 30, 2006 3:55 am

PaidContent let’€™s me know that Yahoo is planning a series of niche websites, you know, where the hot trends are. Apparently we’€™re talking more than 100 new niche sites about things we all think is new and hot.

Like the Nintendo Wii, the first one it would seem. Clean and sober, with a nice Flickr integration-thingy on the front, as well as links from I’€™d reckon. They’€™re using their obvious channels to deliver content to the site, and will most likely do that in the future as well.

This is a good move; Yahoo’€™ll make more money this way. Niche targeted ads pay more, and Yahoo will get the advertisers. ‘€˜Nuff said, really.

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