Yahoo’s brand universe, because niche ads pay more

Filed as General, News on November 30, 2006 3:55 am

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PaidContent let’s me know that Yahoo is planning a series of niche websites, you know, where the hot trends are. Apparently we’re talking more than 100 new niche sites about things we all think is new and hot.

Like the Nintendo Wii, the first one it would seem. Clean and sober, with a nice Flickr integration-thingy on the front, as well as links from del.icio.us I’d reckon. They’re using their obvious channels to deliver content to the site, and will most likely do that in the future as well.

This is a good move; Yahoo’ll make more money this way. Niche targeted ads pay more, and Yahoo will get the advertisers. ‘Nuff said, really.

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