Are super-short posts good for your blog?

Almost two years ago, Darren Rowse posted an article “Frequent Short Posts – A Secret of A-List Bloggers Success” based on research into a handful of “A list” blogs. The conclusion drawn was that posts of 150 words or less are not only indexed better by search engines, but appeal to those with a shorter attention span, as well as allowing a much greater number of highly targeted entry points into a blog compared with longer posts.

Earlier in the week, Michael Gray wrote an article at Webpronews about Sound Bite Blogging in which he extended (or should that be contracted) the principle:

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WordPress Wednesday: WordPress and WordPressMU Upgrades, Powered by WordPress Companies, and Build More WordPress Blogs

There is a lot of news about WordPress this week, especially about the recent upgrade and security patch for WordPress 2.1.1 and the news about the upcoming release of WordPress 2.2. WordPressMU 1.1.1 was released, I discovered a new Multilingual WordPress blog and community, and there are WordPress contests, challenges, and memes spreading across the web. [Read more…]

Canada joins web conversation with mesh

People are talking about the web everywhere. In Geneva there’s LIFT, Paris has Les Blogs, New York boasts of BlogOn, and so on and so forth. Canada will also have one on May 30 and 31st this year called mesh (Canada’s web conference). It “officially” makes Canada part of the Web 2.0 converation.

The conference was founded by Mark Evans, Mathew Ingram, Mike McDerment, Rob Hyndman, and Stuart MacDonald. Obviously, what bonded them together was their enthusiasm for the web and all the next-generation things happening around.

Joining these founders on May 30 are: Richard Edelman (Edelman), Jim Buckmaster (Craigslist), Michael Arrington (TechCrunch), Tom Williams (, and Austin Hill (Project Ojibwe).

Visit the mesh official website for details on how you can join these leading minds in two days of converstaion.

The Story Behind One of China’s Largest Blogging Communities


Not everyone in China knows Bullog, but anyone who knows Bullog clicks it everyday. When I first time clicked the site half a year ago, I said: “Wow! I can get access to almost every China’s famous blogger’s posts. With only one website!” Since the first time I opened it, I fell in love with this site.

And this is its story.

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Introducing (FINALLY) … One Shot!

Well, its been a long, long, time coming, as we actually recruited him a few months ago. But I am very proud to announce the Blog Herald’s newest columnist, Wang Xiao, who goes by the English nickname of “OneShot” (sounds like Wang Xiao).

Oneshot used to be a pro-sports photographer, and is currently the photo-editor of a Chinese newspaper, Xiaoxiang Morning Herald of Changsha City, Hunan Province. Oneshot has worked as a part time columnist of FHM China, and has also translated for Golfweek online.

Oneshot will be bringing some views and perspectives on China’s blogosphere, to which Oneshot is no stranger himself. He started blogging in 2005 as a college student in Shanghai, and now has his own English-language blog on MSN space over here.

Check out Oneshot’s first report, where he describes how one of the biggest blogging communities in China got started.

Oneshot — welcome aboard, the Blog Herald is happy to have you!

Hoover’s launches Bizmology blog

Hoover’s, Inc., a D&B company that gives its customers a competitive edge with insightful information about industries, companies and key decision makers, announced the launch of its new business blog, Bizmology.

Hoover’s editors tap into their industry knowledge and analytical skills to post a new blog every weekday on wide-ranging business topics, resulting in a comprehensive, enlightening and fresh look at what’s happening in the business world today.

“Bizmology takes the unrivaled breadth and depth of Hoover’s content a step further by leveraging and building upon the company’s 15-plus years of experience in creating comprehensive company profiles,” said Paul Pellman, president of Hoover’s. “The additional editorial expertise revealed within Bizmology is like the icing on the cake, whether the reader is initially seeking a snapshot or in-depth review of a company or industry.”

Would You Snap Your Fingers For $5,000? (

Some people say its a virus. Others find it quite entertaining. But it seems no matter where you go in the blogosphere, Snap Preview’s popularity can not be denied, infecting popular tech blogs and personal sites alike.

But it seems as if the boys and girls at Snap Preview are not satisfied at where their technology is at thus far. So they are asking their loyal users who have installed this on 650,000 plus sites for feedback on how to make it better. Did I mention that they are offering $5,000 for the top three ideas?
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WPNI launches ad-supported video channels

Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary of The Washington Post Company and Brightcove, announced a corporate-wide partnership that enables WPNI to launch ad-supported Internet video channels across its website properties.’s Internet video channels will feature daily newscasts from the Washington Post’s award winning journalists, exclusive news documentaries, and international coverage. and the online magazine Slate already have launched ad-supported Internet video channels using the Brightcove Internet TV service. [Read more…]