News Corp. and NBC Universal forms tag team versus YouTube and Google

NBC Universal and News Corp. today announced a deal with AOL, MSN, MySpace, and Yahoo! to create a premium online video site dubbed as the largest Internet video distribution network ever assembled. Scary.

The deal was announced by Jeff Zucker, President and Chief Executive Officer of NBC Universal and Peter Chernin, President and Chief Operating Officer of News Corporation. The video-rich site will debut this summer with thousands of hours of full-length programming, movies and clips, representing premium content from at least a dozen networks and two major film studios.

“This is a game changer for Internet video,” said Peter Chernin, President and Chief Operating Officer of News Corporation. “We’ll have access to just about the entire U.S. Internet audience at launch. And for the first time, consumers will get what they want – professionally produced video delivered on the sites where they live. We’re excited about the potential for this alliance and we’re looking forward to working with any content provider or distributor who wants to take advantage of this extraordinary opportunity.” Again, this is scary.

“Anyone who believes in the value of ubiquitous distribution will find this announcement incredibly exciting,” said Jeff Zucker, President and CEO of NBC Universal. “This venture supercharges our distribution of protected, quality content to fans everywhere. Consumers get a hugely attractive aggregation of a wide range of content, and marketers get a novel way to connect with a large and highly engaged audience.”

AOL, MSN, MySpace and Yahoo! will be the new site’s initial distribution partners. Their users, who represent 96 percent of the monthly U.S. unique users on the Internet, will have unlimited access to the site’s vast library of content. This media alliance will offer consumers free long- and short-form video and create a compelling platform for advertisers, targeting the rapidly growing audience of online video consumers. Charter advertisers include Cadbury Schweppes, Cisco, Esurance, Intel and General Motors.

Its launch distribution partners will provide the biggest potential reach of any player on the Internet. Moreover, the new site will actively seek agreements with a variety of additional distribution partners.

“This new venture is further proof that the Internet is now a full-fledged entertainment medium, and we are delighted to serve as a major online distribution partner for the quality content produced by these media powerhouses, as well as a provider of strategic services to the new venture,” said Randy Falco, Chairman and Chief Executive Officer, AOL.

Well, it is also a proof that these groups want to bury YouTube. By the way, where is MTV again?


  1. […] Multimedia Apr 2, 2007 at 2:18 pm by Minic Rivera – Remember the News Corp. and NBC Universal alliance that would result into an online video distribution giant company? AOL’s announced that it will be providing advertising management services partner for the company. Under the agreement, will provide comprehensive display and video advertising management and fulfillment for the new video site and for the dedicated video player embedded on that site as well as across its distribution partners. will leverage its Lightningcast video ad serving platform to deliver and manage advertising to support the thousands of hours of full-length programming, movies and clips that will be available across the network. […]