SEO Tips: Increase Page Rank By Revitalizing Your Old Posts

Filed as Features on June 26, 2007 5:21 am

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A little publicized SEO factor with Google’s PageRank is the issue of updating old posts.

A webmaster/blogger who pays attention to their blog content, updating and fixing old posts, is one who cares about their blog and their blog’s content. Google’s PageRank algorithm tests to see how often a web page is updated and the length of time between changes in a blog post’s content.

It makes sense, too. If you work hard to bring the best content to your readers, then you would want to make sure that the old content continues to have life and vitality. Google wants to honor those who honor their blog content.

Here are some tips to help revitalize your old posts for your readers, as well as to help your search engine page ranking.

  • Link to Old Posts: Want to revitalize an old blog post easily? Just link to it. A new incoming link drives traffic to it, as well as search engines.
  • Add Intrasite Links: Go through your old posts and look for opportunities to link from within the post to other related posts you’ve written more recently.
  • Write It Better With Keywords: Now that you understand the importance keywords and search terms play in helping your blog content get found on search engines, go back and rewrite the content with more and better keywords.
  • Rewrite and Update Information and Blog About It: Posts which are popular or have timely information worthy of updating, can be updated and fixed, then bragged about. If you make big improvements, point to them in a new blog post to let people know you are working on old material to make it better. It also helps to drive traffic and call attention to the wealth of information your blog contains, not just today’s news.
  • Rewrite From a New Perspective: As you improve your blogging skills, learning more all the time, you may want to revisit your old posts and rewrite them with a fresh perspective.
  • A Revitalized Post Can Become The New Popular Post: After you’ve been blogging a while, you learn what turns a blah post into a snappy post. Editing, rewriting, or updating a post can not just add more search terms and keywords, it might turn the spotlight on the re-energized post to become a Most Popular Post.
  • Add a List: Instead of writing paragraph, paragraph, paragraph, try changing the content into a list form, guiding the reader through the process rather than just telling them about it. Lists and instructions are very popular compared to story-telling guides.
  • Spell Check: Spelling errors seem to appear like weeds. I swear I proof and check thoroughly everything I publish, but something always seems to peek out from the flowers months later. Go through and fix those spelling weeds, checking for “from” and “form” and other non-spell checking common mistakes. And while you are at it, change wrodpress to WordPress and plug-in to Plugin so people searching for your topics on these will find them.
  • Update Links: An external referring link isn’t permanent. Links destinations change all the time. Some webmasters are smart and add redirects, but not all are, so update your old posts by checking for outdated and dead end links and removing the truly dead ones and updating the moved links.
  • Revisit the Topic: Clean up the old post and then revisit the topic in a new post, referencing the old post. It’s a chance to say all the things you didn’t say the first time, adding more to the story, and a chance to add a spark of attention to the old post.
  • Incorporate the Old Post Into a Series: When you’ve been blogging a while, you find yourself returning frequently to a subject theme. If you find you have a related collection of blog posts, edit them to become an article series, connected together as a small body of work instead of sitting alone individually.
  • Create Your Own Top 10 List: Write a blog post featuring your top 10, 25, or 50 blog posts, honoring them as your favorites, most popular subject matter, or most popular for the year or month, creating a list directing readers to the old posts.
  • Use Related Posts: Through a Related Posts WordPress Plugin or manually, add a list of related posts to the bottom of your blog posts, pointing readers to your old posts for more information and reference.
  • Change The Title: If the post content is good but the title stinks, not attracting the attention you think it should, change it. You need to make another decision on whether or not to change the post slug, the URL permalink of the post, to match the new title. Few change the post slug, but do change the post title to make it really describe what the post is about and it may start attracting more traffic.
  • Find a Way to Create Interest and Enthusiasm on the Subject: Whether the information is a little old or not, find a way to energize the information to create renewed interest in the subject. Not just through the editing process, but blog about it and the lessons you learned, referring back to the new edited version.
  • It’s soooo old…: There are times when the information within an old post is soooo old, there is really no fixing it. It just has no value. Some choose to delete these for a variety of reasons. You can also keep it, but add a note that explains that this information is no longer valid, and points them in the direction of newer information, revitalizing a more recent post.

Even changing and updating a link shows a search engine you’re paying attention to your old posts. A little more care, cleaning, and maintenance may speak even more about the care you have for your entire blog, increasing your page ranking.

Don’t let the dust pile up on your old posts. Give them a good dusting and shine some light on them. They are still worthy, right? Make sure they continue to represent your blog well.

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  1. By putude posted on December 20, 2009 at 1:20 pm
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    I hopefully by post this my page rank is increasing. Thank you for the blog owner.

    Reply

  2. By nia hidayati posted on December 24, 2009 at 4:17 pm
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    thanks for the tips, so many trackback here. that’s great.

    Reply

  3. By Dale Sackrider, II posted on December 26, 2009 at 5:41 am
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    Thank you for another great post! I googled “should I fix spelling errors on my old posts” to find your blog entry and I’m glad to know that Lorelle herself has spelling error weeds!

    I really thought I was losing it, but I SWEAR I checked before I hit publish…

    Reply

  4. By Abs posted on January 2, 2010 at 12:31 pm
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    This is a very good article. I started to blog just 6 months ago. Now, I already have more than a hundred articles. The old articles I have are perfect opportunities to test the above tips that you mentioned. I hope it will be effective and make my website more discoverable by search engines.

    Reply

  5. By marvin posted on January 3, 2010 at 1:50 pm
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    thanks for the tip dude.

    Reply

  6. By sandhioke posted on January 7, 2010 at 11:01 am
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    wow, i’ts great post long, life comment for almost 2 year..

    Reply

  7. By Neil Adit posted on January 9, 2010 at 2:05 am
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    Really some very unique and easy points for SEO.
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  8. By Amit Sinha posted on January 11, 2010 at 11:56 am
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    Wow i really appreaciate the minute details presented here….some were obvious but i think when u read it then u want to follow it…I have implemented internal backlink thing and things have started improving on my site…..

    Reply

  9. By jane posted on January 14, 2010 at 7:32 am
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    this is very helpful.
    thanks a bunch.

    Reply

  10. By jawad posted on January 26, 2010 at 1:09 pm
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    very help full for make money online

    Reply

  11. By Mc posted on January 27, 2010 at 6:24 am
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    Nice inspiring tips, i’ll try some.. thanks..

    Reply

  12. By Make Money and Learn how to posted on January 30, 2010 at 1:25 pm
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    Nice posts.This article helps me lot.

    Reply

  13. By David Michael posted on February 11, 2010 at 3:38 am
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    I realize now that many of my articles need some editing and link restructuring.When I started out I didnt realize just how much was involved. The keyword, links, etc I think it will be easiest to re-write some of them and add more internal links. It seems that you get better page rankings with your page links going back to a strong home page on your site.

    Reply

  14. By arama motoru optimizasyonu posted on June 26, 2010 at 2:08 am
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    Interesting point with old posts. But I am skeptical if Google would be happy if you change your old posts for the sake of seo though… it sounds too artificial..

    Reply

  15. By Pat Williams posted on August 13, 2010 at 2:25 am
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    Hmm… I don’t know about this one. I worked for an seo firm and I always thought the focus was updating with new content not rehashing the old.

    Reply

  16. By Giljed Jowes posted on August 25, 2010 at 5:07 am
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    Thanks for the advice! This will help us increase our page rank.

    Reply

  17. By Muhabbet posted on August 31, 2010 at 1:09 am
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    are also a great way to find new content and new ideas for your blog or website, if you have [...]

    Reply

  18. Blog Struggles: I Need an Eraser for My Old Posts « Lorelle on WordPressSeptember 10, 2010 at 3:53 pm
  19. By dofollow forum posted on September 14, 2010 at 8:52 am
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    It is more important to get backlinks from dofollow websites. dofollow forums are great way to create quality backlinks and help you to increase your PR very fast.

    Reply

  20. By Wildcard SSL Certificates posted on October 8, 2010 at 10:46 am
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    My web still has a constant page rank, very difficult to increase the Google PR.
    Thank’s a lot for knowledge sharing. Nice posting

    Reply

  21. By Helena posted on October 22, 2010 at 9:50 am
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    Well, I am a blogger for a few years now and still reuse and check and update my old posts, with the new ideas and ideas that I found in articles like this one.

    This is really necessary in my case, because many of my post feat in a nice easily identifiable categories, that I aggregate into subjects.

    Since I have a specific theme blog, I try not to go far about my blog main topic.

    Anyway I really find very difficult to increase my blog page rank.

    Ok, I don’t spend my days commenting in other people blogs and maybe that is why (not a lot of incoming links).

    Also I don’t post every day, and choose to write a new post every week.

    Anyway, thanks for the tips, that I will keep applying to my blog ;)

    Reply

  22. By SwagBucks posted on October 27, 2010 at 6:07 am
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    Would you guys recommend the last advice and delete outdated posts? Any response would be appreciated. Thanks! :)

    Reply

  23. By شات posted on October 29, 2010 at 1:40 pm
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    I thank this very blog, which provides some important applications .. All human beings of all magazines and I love the thank the management of this Code and the progress and of the Code and thank you,

    Reply

  24. By Vic posted on October 30, 2010 at 12:47 pm
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    Thanks for this great SEO tips Lorelle. My blog has already more than a hundred articles, though it is just a few month old (3 months). But despite of this numbers I still receive few visitors and this could only mean that the majority of my posts do not receive visitors at all. My question is that how many month or period it will take to deem a post an old post? Maybe I receive few visitors because my blog is just new.

    Reply

  25. By Mike posted on November 9, 2010 at 1:29 pm
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    All SEO tips included in this post for increasing page rank are very good. Thanks for sharing it

    Reply

  26. By hiu posted on December 16, 2010 at 8:04 am
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    Also, I haven’t found a post on any of my blogs that didn’t need some kind of fix over the years. So fix if you want. Don’t if you don’t. But there are no rules on how much is too much.

    Reply

  27. By Mary posted on December 19, 2010 at 5:35 am
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    I like your tips. I don’t have a blog but instead a static website. Still, your advice is very helpful. Sometimes we add content to an existing page and then publish the page to our RSS feed so that readers can see the updates. What you suggestion terms of refreshing and improving the content is very much appreciated.

    Reply

  28. By Vale posted on July 12, 2013 at 12:26 am
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    Thank you very much blog herald…

    Reply

  29. By ResultFirst posted on July 26, 2013 at 1:15 am
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    Modifying old content and posts is an easy way to improve page ranking. I also like the idea of using an old post in a new series to create something new and different altogether. The idea of using a new link to an old post is also great. Planning to implement them soon enough.

    Reply

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