SEO Tips: Increase Page Rank By Revitalizing Your Old Posts

Filed as Features on June 26, 2007 5:21 am

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A little publicized SEO factor with Google’s PageRank is the issue of updating old posts.

A webmaster/blogger who pays attention to their blog content, updating and fixing old posts, is one who cares about their blog and their blog’s content. Google’s PageRank algorithm tests to see how often a web page is updated and the length of time between changes in a blog post’s content.

It makes sense, too. If you work hard to bring the best content to your readers, then you would want to make sure that the old content continues to have life and vitality. Google wants to honor those who honor their blog content.

Here are some tips to help revitalize your old posts for your readers, as well as to help your search engine page ranking.

  • Link to Old Posts: Want to revitalize an old blog post easily? Just link to it. A new incoming link drives traffic to it, as well as search engines.
  • Add Intrasite Links: Go through your old posts and look for opportunities to link from within the post to other related posts you’ve written more recently.
  • Write It Better With Keywords: Now that you understand the importance keywords and search terms play in helping your blog content get found on search engines, go back and rewrite the content with more and better keywords.
  • Rewrite and Update Information and Blog About It: Posts which are popular or have timely information worthy of updating, can be updated and fixed, then bragged about. If you make big improvements, point to them in a new blog post to let people know you are working on old material to make it better. It also helps to drive traffic and call attention to the wealth of information your blog contains, not just today’s news.
  • Rewrite From a New Perspective: As you improve your blogging skills, learning more all the time, you may want to revisit your old posts and rewrite them with a fresh perspective.
  • A Revitalized Post Can Become The New Popular Post: After you’ve been blogging a while, you learn what turns a blah post into a snappy post. Editing, rewriting, or updating a post can not just add more search terms and keywords, it might turn the spotlight on the re-energized post to become a Most Popular Post.
  • Add a List: Instead of writing paragraph, paragraph, paragraph, try changing the content into a list form, guiding the reader through the process rather than just telling them about it. Lists and instructions are very popular compared to story-telling guides.
  • Spell Check: Spelling errors seem to appear like weeds. I swear I proof and check thoroughly everything I publish, but something always seems to peek out from the flowers months later. Go through and fix those spelling weeds, checking for “from” and “form” and other non-spell checking common mistakes. And while you are at it, change wrodpress to WordPress and plug-in to Plugin so people searching for your topics on these will find them.
  • Update Links: An external referring link isn’t permanent. Links destinations change all the time. Some webmasters are smart and add redirects, but not all are, so update your old posts by checking for outdated and dead end links and removing the truly dead ones and updating the moved links.
  • Revisit the Topic: Clean up the old post and then revisit the topic in a new post, referencing the old post. It’s a chance to say all the things you didn’t say the first time, adding more to the story, and a chance to add a spark of attention to the old post.
  • Incorporate the Old Post Into a Series: When you’ve been blogging a while, you find yourself returning frequently to a subject theme. If you find you have a related collection of blog posts, edit them to become an article series, connected together as a small body of work instead of sitting alone individually.
  • Create Your Own Top 10 List: Write a blog post featuring your top 10, 25, or 50 blog posts, honoring them as your favorites, most popular subject matter, or most popular for the year or month, creating a list directing readers to the old posts.
  • Use Related Posts: Through a Related Posts WordPress Plugin or manually, add a list of related posts to the bottom of your blog posts, pointing readers to your old posts for more information and reference.
  • Change The Title: If the post content is good but the title stinks, not attracting the attention you think it should, change it. You need to make another decision on whether or not to change the post slug, the URL permalink of the post, to match the new title. Few change the post slug, but do change the post title to make it really describe what the post is about and it may start attracting more traffic.
  • Find a Way to Create Interest and Enthusiasm on the Subject: Whether the information is a little old or not, find a way to energize the information to create renewed interest in the subject. Not just through the editing process, but blog about it and the lessons you learned, referring back to the new edited version.
  • It’s soooo old…: There are times when the information within an old post is soooo old, there is really no fixing it. It just has no value. Some choose to delete these for a variety of reasons. You can also keep it, but add a note that explains that this information is no longer valid, and points them in the direction of newer information, revitalizing a more recent post.

Even changing and updating a link shows a search engine you’re paying attention to your old posts. A little more care, cleaning, and maintenance may speak even more about the care you have for your entire blog, increasing your page ranking.

Don’t let the dust pile up on your old posts. Give them a good dusting and shine some light on them. They are still worthy, right? Make sure they continue to represent your blog well.

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  1. The 10 Ultimate SEO Tips of All Time!July 4, 2008 at 2:16 am
  2. By Miie posted on July 5, 2008 at 5:37 pm
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    I understand the concept behind this but it can be a pain to update blog posts

    Reply

  3. By Lorelle VanFossen posted on July 5, 2008 at 6:19 pm
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    @ Miie:

    It’s only as painful as you make it. I generally keep the most popular old posts updated, or ones that suddenly get a burst of traffic or new comment. Or when someone reminds me that a link or two is out of date or something isn’t up-to-date. It’s up to you about how much work you put into this, or not. But if you have a post that is consistently bringing in traffic, you better be paying attention to it and make sure it is serving your blog well.

    Reply

  4. By andreatedeschi.com posted on September 10, 2008 at 1:52 am
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    Very useful post. So i think the best way to increase page ranking is to write your own, new and interesting articles. All time I use a search engine is to find NEW informations so the more recent is your post content, the more chance you have to increase the number of its hits.
    My 2 cents.

    Reply

  5. By luzonsavana posted on October 7, 2008 at 4:51 am
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    can u all help me bcoz i’m comfuse between blogger.com and wordpress.. the way to increase traffic is same or different between blogger and wordpress??

    Reply

  6. By Jerson posted on October 10, 2008 at 2:53 am
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    @Lorelle VanFossen, dexter
    Great Tip. I tried it with one of my old post which got lost in Google index. I edited the post and it did create some improvement.

    Thanks

    Reply

  7. The 10 Ultimate SEO Tips of All Time! | Seo Advice CommunityOctober 13, 2008 at 12:18 pm
  8. By Seo Uzmanı posted on October 19, 2008 at 9:18 am
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    nice article, I’ll pass this onto my clients.

    Thanks.

    Reply

  9. By Gavin posted on October 19, 2008 at 6:15 pm
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    Thanks a lot for the tips. Enjoy reading it.

    Now head to my old post :)

    Reply

  10. By vixcious posted on October 27, 2008 at 6:55 pm
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    wow nice tips…thanks for share

    Reply

  11. By Jovir posted on November 12, 2008 at 7:48 pm
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    Thanks for the helpful tips. I did not even know from the start that constantly updating old posts could revitalize the page rank of your blog.

    Cheers and more power!

    Reply

  12. By Rogue posted on November 23, 2008 at 11:31 am
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    THis is the kind of information I have been looking for. Wonderful then. I have lots of good PR’d posts but those were written when I was starting out blogging and they were full of errors… I was so afraid to touch them afraid that the PR might go away and seeing this makes me glad. The same is true with my images that I wanted too bad to fix.. Thank you for writing about this.

    Reply

  13. By David Occhino posted on December 5, 2008 at 6:49 am
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    Thank you for posting this information. I’ve updated a few of my older pages now after reading your article and the stats for those pages are up about 20% from what they were.

    Reply

  14. 83 Must Read Articles for Bloggers | Solid BloggerDecember 6, 2008 at 4:31 pm
  15. The Art of the Fan-Based Blog: Content, Content, Content Part II « Lorelle on WordPressDecember 17, 2008 at 5:32 am
  16. By Shall posted on December 28, 2008 at 9:29 am
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    Great practical skills.thanks for sharing.Now I know it is important to make sure the old content continues to have life and vitality

    Reply

  17. By Steve Harold posted on December 29, 2008 at 9:53 am
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    Hi
    Vey useful tips about revitalising old posts. It’s nice to know that we can still get a lot of mileage from old old articles and kinda keep them fresh

    Reply

  18. By Grapho posted on January 13, 2009 at 3:26 am
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    Thank you for this post which answers a number of questions that I had about updating a post. I still have one question, however – does updating also include submitting an old post to social bookmarking sites?

    I experimented with one or two old posts by submitting them to just a few social bookmarks and it seems to have given them new life.

    Reply

  19. By seo posted on January 20, 2009 at 11:59 pm
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    I enjoyed reading this post, Lorelle, and am looking forward to receiving your book through my letterbox (providing it fits that is).

    seo

    Reply

  20. By jasser posted on April 8, 2009 at 9:44 pm
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    i have noticed that if i improve my content on my pages from time to time i will have greater page rank for my pages and more content will help to increase your rank

    Reply

  21. By Keith posted on April 10, 2009 at 8:58 am
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    Looking back at some of my first articles, they need some editing, link restructuring, and alt text, I wouldn’t spend the time to re-write any of them, maybe add a few keywords and links (internal).

    I believe time is better spent writing new content.

    Regards,
    Keith

    Reply

  22. La Reescritura de Posts o el Secreto de Ofrecer Siempre la Mejor Versión de ti MismoApril 15, 2009 at 7:49 pm
  23. By Dhagelan posted on May 27, 2009 at 8:46 pm
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    It’s nice info.. i’m a new blogger.. i hope this article can improve my blog..thanks

    Reply

  24. By Anam posted on June 4, 2009 at 7:02 pm
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    a very good tip to increase page rank. Thank you

    Reply

  25. By abigoroth posted on June 11, 2009 at 5:44 am
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    oh my.. this is really an inspiring one

    Reply

  26. By BrynWeb posted on July 1, 2009 at 11:09 am
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    You share some very refreshing ideas for article writing. I’ll definitely put some of them to work!

    Reply

  27. By Seo Consultant posted on July 3, 2009 at 7:26 pm
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    I bookmarked this page. Thank you for given this good post…

    Reply

  28. By Rimbow posted on July 5, 2009 at 3:32 pm
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    Exelent post nice to meet you

    Reply

  29. By Make money And blogging tips posted on July 23, 2009 at 12:32 pm
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    excelent tips . i love your tips very well

    Reply

  30. By Quinton Hoover posted on July 25, 2009 at 4:20 pm
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    It is really very important to update the blog every now and then because google should think that you are regularly adding new content. Other wise it will assume that you are just posted some article to get some backlinks. A content which was given some time every now and then is considered as the fresh content..

    Reply

  31. By nitendra posted on July 29, 2009 at 6:45 pm
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    Excellent article will thousands like to increase the Page rank of their website. Thanks

    Reply

  32. By Bleach posted on August 2, 2009 at 4:14 pm
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    Great article, thanks for sharing.

    Reply

  33. By Dhagelan posted on August 2, 2009 at 5:28 pm
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    Interesting thoughts about google not thinking that you are regularly adding new content. Surely, most blogs are kept up-to-date with regular posts!! Am I right or not?

    Reply

  34. By Zuco posted on August 25, 2009 at 12:31 pm
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    Thank you for this tips!
    I wonder if just linking posts from the main page is enough or linking them from post to post makes really a difference.

    Reply

  35. By ti posted on August 25, 2009 at 3:48 pm
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    Excellecnt tips for getting PR, will try your suggestions and already bookmarked your post and suggest others to visit.

    Reply

  36. By Alfred | Perfect Worlds posted on September 1, 2009 at 8:36 am
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    Wow, thank u for the tips…very useful for me as a newbie in blogging…Great! :D
    I’ve been your subscriber, i will be waiting for your new post

    regard
    Alfred

    Reply

  37. By Djroshan posted on September 6, 2009 at 2:53 am
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    You are right , i used to correct and update my old post and suddenly i found that my page rank for the old post increasing.Or i can say google is crawling my new and old posts and displaying in top 10.
    I keep updating my site as required .however great article to increase page rank.

    Reply

  38. By pisanet..org posted on September 6, 2009 at 12:57 pm
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    thanks for the tips, i will try it :D

    regards
    iman

    Reply

  39. By matthewcarleton posted on September 8, 2009 at 7:07 am
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    great content I made use of it on my blog

    Reply

  40. By Jason posted on September 8, 2009 at 8:02 pm
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    Excellent Sharing yes with the some efforts you can fuel a new life to old really its better to modify older one a bit rather than post a similar one.

    Reply

  41. Blog Improvement Project Week #17: Update Old PostsSeptember 9, 2009 at 4:49 am
  42. By John Deacon posted on September 24, 2009 at 5:18 am
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    Repurposing posts are always a good idea. Very easy to do and gives you a chance on internal linking – thanks for the refresher and pointers. Leslie Rhode has a great lecture on repurposing content also – not sure where to find that now.

    Reply

  43. By World Net posted on October 9, 2009 at 9:30 am
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    good site the some efforts you can fuel a new life to old really its better

    Reply

  44. By Luis posted on October 18, 2009 at 11:37 am
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    Yea, your tips will help my site. It is stuck on page rank 1.

    Reply

  45. By anas posted on November 4, 2009 at 8:17 am
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    nice tips thanks

    Reply

  46. By http://www.game4barbie.com posted on November 8, 2009 at 11:14 am
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    your tips will help my site

    Reply

  47. By kevin posted on November 8, 2009 at 8:17 pm
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    Search optimization is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate.
    ==============================================
    kevin

    SEO

    Reply

  48. By vendy posted on November 17, 2009 at 12:30 pm
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    thats very interesting tips. Good traffIC/pr will be good income

    Reply

  49. Page Rank and Alexa Rank Cool Add-On | Blog Kutu KupretDecember 8, 2009 at 1:47 pm
  50. By Reza posted on December 15, 2009 at 12:17 pm
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    nice tips man
    thank you

    Reply

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