The other day, I found a fascinating post on blogging programs that really held my interest, exploring why someone would stay with a specific program even when it made them unhappy. I noticed a reference to Matt Mullenweg, founder of WordPress, but the link wasn’t to his name but on the word “of”.
I thought that was odd and noticed that other strange words were in links: her, the, in, about, and he. Very odd linking pattern.
A hover over the links found that they were links to porn sites.
Suspecting this was a splog, I wondered if the author had intended to write this interesting article and stuff it with the nasty porn links or if this was indeed a splog. I selected a block of text with unique phrasing and ran a search in Google for the phrase wrapped in quotes. Indeed, I found the original author and then informed them of the scraping and copyright violation as well as the nasty links.
Getting Scraped is a Compliment
Many feel that getting your blog content stolen and scraped by a splogger is a compliment. It means they care enough about your content to “spread the word”. Or they think that it won’t hurt them, but benefits them due to the trackbacks and link love.
This is crap. Loads of it. Piled very high.
It’s a load of garbage because few splogs give credit to the original author. In fact, they have programs which strip the HTML links and tags so they are free to insert their own with no good links getting in the way.
Google’s new PageRank algorithm now investigates and considers links and content in many ways. It’s about keyword matching and relative content linking.
If there is a credit link back to your blog, and the links within the blog post are not inline with the blog contents, on the blog and the linking blogs, the discrepancy is noticed and can score against you. If the content from two different sites match, and the links within don’t, it can score against you.
If you are worried about duplicate content, then be more worried. If the duplicated content is matched up with your blog, then your site may get scored low for such duplication. It isn’t just the duplication on your blog but the duplication of your content off your blog.
Many a blogger’s PageRank has dropped due to splogs scraping their content, so help stop scrapers and sploggers from stealing and abusing your content. If others abusing your content is a compliment, it’s a painful one.
Author: Lorelle VanFossen
The author of Lorelle on WordPress and the fast-selling book, Blogging Tips: What Bloggers Won’t Tell You About Blogging, as well as several other blogs, Lorelle VanFossen has been blogging for over 15 years, covering blogging, WordPress, travel, nature and travel photography, web design, web theory and development extensively as web technologies developed.