So You Want to Be An Expert . . . the Secret Ingredient

Recently a post I wrote over a year ago, 7 Steps to Being Recognized as an Expert, was picked up on a popular list of “must read” posts. It didn’t surprise me that a some great traffic followed. The list was popular — not quite viral — but passed around a great deal.

I’d like to think the popularity of this post is because what I recommend is rock solid advice. I’d venture to say that no expert blogger has gotten to where he or she is by doing only six of the seven on this list. In my mind, no one could question that these seven steps work. I’ll set a short version here.

  1. Be the expert you are, not the expert someone else is.
  2. Be an expert in ONE thing.
  3. Write expert content.
  4. Be an expert at keeping track of your niche.
  5. Be an expert at specialized searches.
  6. Be an expert at getting the word out.
  7. Be an expert at going deeper into your niche.
  8. And the bonus one: Be an expert at having fun.


When I wrote the post that includes these, I thought of the time it takes to develop expertise — education and experience — and the time it takes to get that message out. That much time could be years.

Yet the post experts has brought a small segment of bloggers whose expectations aren’t quite in line with that. They come saying, “Tell me what you did — really. What’s the fastest way to where you are? I don’t have time to do all of the things on that list. I plan be where you are in a matter of weeks, if not days.”

Even if I could do their homework . . . how would that help them?

I wish them well, but expertise can’t be borrowed, bartered, or bought to claim.

For folks who want to be the next Darren Rowse, Lorelle VanFossen, or Brian Clark, look very closely. Every one of these heroes work every hard even today. If you look back through their archives you will see that got to be something special one well-written post at a time. Each of them knew that to do the work they were investing in their future and themselves. They’s how they got to be experts — they met everyone of the seven steps on their own.

Most anyone can do it, if we are willing to invest as much as Darren, Lorelle, and Brian did to keep learning about their field and the folks they serve.

One other thing that isn’t on the list . . . every expert has it and you’ll need it too.

Faith in yourself. If you want to be an expert . . . believe you’re worth the time it takes to prove your value one person at a time until you have an audience following you.

That’s the secret ingredient — belief in you.

Comments

  1. says

    Hi Moshin!
    I agree. Early in my career someone said “Do the work and the recognition will come.” She was right. No one can take what I learned and I’m grateful for every minute of it. :)

  2. says

    Hi Glen!
    Thanks. So many are so busy writing what other’s said that they haven’t stopped to decide whether they agree. Yep. You have to believe in what you are telling other folks to do. :)

  3. says

    I completely agree. Being the expert you are is really important. To many times people try to be the expert that someone else is in that they imitate every single thing the other person does. You’ll probably have some success doing this but in the end you need differentiate yourself from everyone else to really succeed.

  4. says

    Hi Deron!
    Folks forget that they can only be a bad facsimile of someone else just as I can be only a bad copy of them. But if we are who we are we bring something unique and valuable to the world. YEAH!!

  5. says

    Some great tips. Nobody ever got to be an expert who didn’t also slog through the long haul. It takes days and months and even years of hard work to get there, from what I’ve observed. I say that because I’m certainly not there yet, but I do hope that I’ve started on the way.

  6. says

    Hi Skelite,
    Yeah, that’s exactly my point. It’s great to hear from a guy who sees how hard the folks I mentioned worked to earn their place. It bothers me when folks come along and ask me to do their work for them.:)

Trackbacks

  1. […] Liz Strauss is  smart and yet so grounded.  Liz is an author, blogger and marketing marketing rockstar that I "stalk" regularly online and we are friends.  I came across an awesome post she wrote for the Blog Herald last summer that is a must read.    Her post about being an expert is short, sweet and simple.  See the list below for  a preview of how to become and expert.  Then go immediately to this link to read the whole article. […]

Leave a Reply

Your email address will not be published. Required fields are marked *