TechCrunch brings in $240k p/m in advertising – signs of a profitable blog

Filed as News on October 21, 2007 6:20 pm

The San Francisco Chronicle has published an interesting, long, article about the potential profitability of blogs. Citing TechCrunch as an example of a successful blog with low overheads which owner Mike Arrington claims now makes $240k per month in advertising revenue, the article collects the views of a number of experts in the Bay Area — “a center of the blogging business”.

“As traditional media continue to contract, this stuff is going to expand,” said Steve King, senior fellow with the Society for New Communications Research, a Palo Alto think tank. “The business models have caught up and you’re starting to see little blog publishing companies that frankly are becoming not so little.”

Professional blogs “are at a fork in the road,” said Lisa Stone, co-founder and CEO of BlogHer, an online company operating a women’s blogging network. “Any publisher has to implement (ethical) guidelines. If someone recommends a mixer, a diaper or a personal digital assistant, it has to be because they absolutely love it. It’s the only way to succeed.”

“This is the next evolution of media,” said Jon Callaghan, a partner with True Ventures

Nick Denton of Gawker Media calls for caution: “A few self-sustaining blog media businesses do seem to have emerged. But they’re still minuscule by the standards of traditional media. And none have weathered a downturn. So it would be unwise to sound too triumphant.”

It’s good to see traditional media continuing to pay positive attention to blogging, though I hope it doesn’t give the impression that making significant money from blogging is a given, or that a large proportion of bloggers will easily do it.

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  1. Did You Know That A Blog Could Earn $240,000 Per Month ?October 22, 2007 at 3:37 am
  2. Linker Barn: Monday October 22October 22, 2007 at 5:25 am
  3. darapido » Blog Archive » TechCrunch brings in $240k in advertising - signs of a profitable blogOctober 22, 2007 at 6:48 am
  4. By Mark Mayhew posted on October 22, 2007 at 8:20 am
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    and last week I read an article that said there were plenty of good bloggers out there who make about $200 per month from their blog (I make $0 per month from mine :(


  5. By Rowena posted on October 23, 2007 at 8:29 am
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    a blogger-friend here in Manila just earned $2,000.00 from sponsored posts for about two months of work in her blog.


  6. By leo posted on October 23, 2007 at 10:37 am
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    i think earning between $500-1000 isn’t that hard to accomplish as long as you have a blog with regular posts of quality content.


  7. Caramba! Relevanz, Blogblues und Werbehuren revisited at viralmythenOctober 23, 2007 at 10:38 pm
  8. Can a blog earn $240k per month in advertising revenue? | Gino CosmeOctober 24, 2007 at 2:59 pm

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