Blogging destination for kids imbee.com gets CARU’s seal of approval

Filed as News on October 23, 2007 5:23 pm

imbee.com, the first parent-approved social networking and blogging destination specifically designed for kids from ages 8 to 14, announced that it has received the Children’s Advertising Review Unit (CARU) Kid’s Privacy Safe Harbor Seal.

CARU was founded in 1974 to promote responsible children’s advertising as part of a strategic alliance with the major advertising trade associations through the National Advertising Review Council. CARU is the children’s arm of the advertising industry’s self-regulation program and evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Guidelines for Children’s Advertising and relevant laws.

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