There’s no question that an economic slowdown in 2008 is a real possibility (otherwise, why would the Fed have cut rates for the second time in under two weeks?) Anyhow, even if you’re personally unaffected by a foreclosure a layoff, it doesn’t hurt to put the rose-colored glasses aside and just ponder how a recession would impact your blog.
If you rely on your blog for income I would take an objective look at your revenue streams – most likely advertising – and consider what you would do if those revenue streams reduce or disappear completely. For instance, if shoppers are really pulling back and shutting their wallets, I would imagine PPA (Pay Per Action) advertising to suffer. Diversification would also be wise – now may be the time to explore additional income or solidify what you already have. For example, if your blog only brings in money through advertising, explore writing for other blogs or consulting.
Your subject matter may also need some adjustment. Writing about expensive interior decorating, restaurant reviews, day trading, or high-end jewelry may not find a receptive or growing audience. Conversely, there are many subjects that can thrive: frugality, life simplicity, do-it-yourself repairs, and job hunting. I’ve read that movies were popular all throughout the 1930s depression – as people looked to entertainment to distract them from all-too-real troubles.
But generally speaking, I feel that blogging is recession proof. It’s one of the cheapest businesses to start, and many of us could continue writing with nothing more than a working computer, an internet connection, and hosting costs – which is a few hundred dollars a year.
And if money isn’t the primary reason why you’re blogging – you have the luxury of posting persistently through the economic headwinds.