I quite often look at my blog statistics to see who visit my blog, where they came from and which posts are popular. Lately I’ve been particularly interested in the keywords people use in search engines and where these keywords lead them. While you could definitely call me blog statistics addict and argue that the time checking stats could be spend more productive there are reasons why checking stats is good for you. They may serve as an inspiration for new blog posts.
I use the WordPress ShortStat plugin for my daily dose of statistics but any other blog plugin or Google Analytics will provide you with the same ‘keywords-used’ information. ShortStat divides these into recently used keywords and overall most used keywords. The latter shows that most people drop by my blog to check out articles on WordPress photoblog themes.
Popular keywords overview:
- wordpress photoblog theme
- wordpress photoblog themes
- anne helmond
- photoblog wordpress theme
- photoblog wordpress themes
About a year ago I wrote an article series on WordPress and photoblogs and this series is by far my most popular content. The list of most recently used keywords shows that while the general focus of my blog is not on photoblogs it is still the main reason why people visit my blog.
Last keywords used:
- wordpress themes photoblog 09:35
- rietveld academie, txt blog 07:47
- integrate zenpress and wordpress 07:21
- wordpress now reading templates 04:53
- wordpress photoblog theme 04:06
- wordpress now reading style 04:04
- gallery2 multi files upload 02:37
- visual basic code for TinyMCE 01:57
- photoblog creative commons 01:26
These last used keywords could fill up a whole new article series on photoblogs. You could use your used keywords list as an inspiration source for new posts.
The used keywords cover topics you have not written about yet. I have no articles covering the subject of ‘photoblog creative commons.’ This in its turn could be interpreted in several ways: A post on photoblogs with a Creative Commons licenses or how to use the new and popular PhotoDropper to insert photos with a Creative Commons license into your photoblog theme.
The main point is that your readers can give you new insights, they may combine keywords you never matched together and look for things you never thought of before.
Have you ever used your visitor’s keywords as a source of inspiration?
Author: Anne Helmond
Anne is a New Media Lecturer at the University of Amsterdam. She participates as a blog researcher in the newly found Digital Methods Initiative of the University of Amsterdam. Anne also writes about blogging and academics on her personal blog and the collaborative Masters of Media blog.