In an interview recently, I was asked, “If you could blog about anything, what would you blog about?”
This question struck me to my heart. I’ve been blogging, or web publishing as we originally called it, for over 14 years and I blog about what I want to blog about – but do I really? Do you?
So often, we blog for the wrong reasons. Wrong might not be the correct term, but we blog for reasons that do not respond well to that question. We blog for money, fame, attention, social interaction, freedom of speech, defense, business, and reasons that maybe good and justifiable, but not the really right reasons.
To blog consistently about any subject, you have to enjoy it. Or it has to give you a reward that justifies your continual time and effort to blog. In Drilling Down Your Blogging Niche, I wrote:
In one year, will you have run out of things to write about blogging? Will it still hold fascination for you? What about in two years? Five?
More specifically, in one year, releasing three posts a week, you will have published 156 blog posts. In two years, that’s 312. What if you want to publish five times a week? One year, that’s 260, and two years that’s 520 blog posts. Do you have 520 things you can write about on blogging?
If you can come up with 520 things to write about on your blog on a particular subject, you would have to enjoy blogging on that subject, right?
So what is your answer to the question? If you could blog about anything, what would you really blog about? And if you aren’t, why aren’t you blogging your passion?