A brief followup on the Shel Israel v. Loren Feldman drama

Filed as Features on April 9, 2008 11:07 pm

I really did figure that after a weekend of some posts about this drama between Shel Israel and Loren Feldman that the story would fade away – and today we’d be talking about something different – like say why iTunes has most George Michael videos up for $0.99 or some other important dribble.

But instead, the story seems to have caught on after our post this past weekend entitled How a videoblogger from NY Outsmarted a so-called “Social Media Expert”. Arrington blogged it on TechCrunch the following day and the spread of discussion around the topic has accelerated since then.

Most interesting I believe is that Loren has secured a sponsor for his puppet show while FastCompany has yet to secure a sponsor for Shel’s real show.

It’s also clear that neither FastCompany nor Scoble know what to do about this other than try to laugh it off – which appears to be the approach that Scoble has been taking gauging by his comments in other sites – and as covered eloquently by Paul Scrivens over at 3by9:

Alright, time for the Scoble part of this entry. Arrington breaks a story that the puppet show gets a sponsor when Shel’s show can’t. That’s a blow no matter how you want to look at it if you are Shel, Scoble or FastCompany. In fact, that is just plain insulting. So what do you do if you are Scoble and you run this ship? Well you tell the world how much you love the puppets of course. Wait, what?

And where is FastCompany’s leadership on this debacle? According to Tyme White over at Tyme Said – they’re nowhere to be found:

Well, they’ve been pretty quiet about this publicly. Perhaps because they are unsure how to deal with the issue as well. Perhaps they thought it would die out on its own. It’s not that I expected an official statement or anything, but more like an iron fist. You know like:
  • Scoble, we’re sending someone else to Israel, get the footage you need, while you straighten this mess – you created – out.
  • There is no point in shooting more footage when things are backed up
  • Why is there a work-flow issue? How can it be resolved?
  • Is there a better way to shoot the videos so the editing process is easier?
  • These videos are NOT up to our quality standards. Fast Company has a brand to maintain, never forget that.
  • Shel, this is how you deal with Loren….

But we’re not seeing any of that…

And now we’re reduced to reading things like this again from Shel:

@1938Media You’ve had your fun at my expense. Why won’t you just give me the domaine? Why are you doing this?

Shel, I love ya man, you’re one of the nicest guys on the internet, but I don’t think you get it… Loren’s own twitter response says it all:

@shelisrael – Don’t beg. It’s unbecoming to a man, a puppet or even Hoot the Owl. Think of a plan. Think Shel, there IS a way out of this.


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  1. By Matt Craven posted on April 9, 2008 at 11:13 pm
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    I’ll point out it’s probably the first time I’ve ever linked to Scrivs from BH :)


  2. By Scrivs posted on April 10, 2008 at 8:18 am
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    The world is definitely coming to an end.

    And yes there is a way out of this, probably multiple. The key is to stop picking the wrong ones as silly as that sounds.


  3. By Matt Craven posted on April 10, 2008 at 9:12 am
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    Scrivs – you’re exactly right. There are multiple ways out of this for FastCompany/Scoble/Shel – but the path that they are choosing right now isn’t the right path



  4. By Phil posted on April 10, 2008 at 9:30 am
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    Shel needs to do his own puppet show of himself and maybe Scobble. Take the piss out of themselves so there’s none left for Loren.

    That seems like the obvious solution to me.


  5. By butler posted on April 10, 2008 at 8:58 pm
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    For some one who anyways tech savvy and you could actually get their unreg’d firstlastname.com, wow what kind of toolbox are you for not regging it for what $7.00 a year. I think Shel is more PO’d that they have proven themselves to be so UNtech savvy.


  6. By Robert Scoble posted on April 10, 2008 at 10:12 pm
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    The one real way out of this is to do great video and keep doing it. We’re now putting up a new video every day over at http://www.fastcompany.tv

    We just put up an interview with MySpace’s CTO and another one with General Motors CEO and yet another one of a tour of Rackspace.

    By the way, our book sales are WAY up this week. Thank you puppets!


  7. By Anonymous posted on April 13, 2008 at 3:01 pm
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    The only way out of this, Robert and Shel, is to become professionals, stop whining, deliver quality product, and don’t put up the sad excuse that “we are human” “we will get better”. That’s not a very good excuse for amateurish crap, especially when you are claiming that you are an expert in social media. Bah! Robert your video has been horrible for years, you never get better!


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