AOL acquires Sphere for approximately $25m

April 15, 2008 | By Matt Craven | Filed Under News, Search Engines, Social Media

AOL has acquired Sphere for a reported $25m according to an announcement on the Sphere blog and on TechCrunch and others.

Sphere is a blog search engine that morphed into a site focusing primarily on providing “Related Content” links to a variety of different websites. It’s tagline of “Sphere It!” could be seen on many sites - including many prominent blogs.

Sphere is expected to remain as a distinct brand within AOL.

Digg it

About the author: Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a boutique web 2.0 firm located in Minneapolis, Minnesota. He blogs at Telegraphik & The Blog Herald. You can follow him on Twitter.

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