Jonathan Schwartz, CEO at Sun, has stated the following at the Web 2.0 Expo:
Blogging as a term at some point will become achronistic. Its about communication. Why not use the internet to communicate effectively and authentically. One of the toughest parts of the job is communicating with the 33,000 employees. Why not communicate with them and everyone else at the same time.
For those of us who aren’t as dictionarily-inclined, that means that blogging is ‘temporally incongruous in the time period it has been placed in.’ Basically, blogging will become outdated and just another form of communication that is expected.
Already? Just a novelty?!
Read CNET’s full article here proclaiming that “Jonathan Schwartz: A top blogger sees end to blogging.” What do you think? Leave a comment on how you take Schwartz’s quotes.
You can also check out the full interview here.
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I read it differently – that blogging AS A TERM will become outdated. People will still blog, and microblog, and podcast, and videocast, and secondlife, and whatever else, and use an ever-widening array of tools to communicate.
Or, another way to read it is that blogging as an action has become untrendy. Or, if Joe Exec says, “I blog!!!” the response will be “So what?”
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I think many blogging platforms have a high learning curve and unnecessarily difficult gates to crash. I joined Twitter, MySpace, Facebook, and altho those, too, have the above, I already have unexpected contacts…in the first night, as it happens, on MySpace and Facebook. Blogging is getting dated. An interesting blog is hard to find. An interesting person who’s willing to keep in touch with you is not. So social networking is the now. Who knows what’s next?