Techorati Launches Blog Ad Network Today

TechCrunch reports that Technorati’s rumored blog ad network will launch today at 9 am PST. At least that’s when we’ll be let into the Technorati Media website, 401 password protected at the moment.

The company has been testing the new sales product with a number of partners, including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technabob, GPSMagazine, GeekAlerts and NerdApproved. CEO Richard Jalichandra says these blogs reach a combined audience of approximately 17 million unique monthly visitors.

Michael Arrington writes that Technorati Media will sell ads on CPM basis, and that revenue shares are negotiable. For now it’ll only be big heavy hitter blogs, so your recent launch will probably have to grow a bit before applying.

It’ll be interesting to see if Technorati Media will open up to smaller publishers as well, and how well it will stand against Federated Media, or Six Apart’s venture for that matter. More on this as it evolves.

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