UK companies aren’t clear on new “fake blogging” laws

Filed as Uncategorized on July 4, 2008 2:38 pm

British companies which pretend to blog as ordinary members of the public, or post multiple positive reviews as if from consumers, are now breaking UK law, yet many don’t know anything about the new legislation, according to Brands2Life.

Its director, Gareth Thomas, said that, “Most people don’t know about this law,” adding, “there is a misconception that these devices are clever, but they can backfire.”

The new Consumer Protection from Unfair Trading Regulations legislation came into effect at the end of May 2008.

Drew Benvie, director at Hotwire, said, “This law change affects everyone in PR. If customers have any presence online, it’s definitely their business to know about it.”

(Via PR Week)

Tags: , , , , , ,

This post was written by

You can visit the for a short bio, more posts, and other information about the author.

Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or

Did you like it? Then subscribe to our RSS feed!

  1. By aria posted on August 1, 2008 at 10:43 am
    Want an avatar? Get a gravatar! • You can link to this comment

    I think this is a good idea, ‘n I’m salute with u’r goverment cz blogging’s world must have a law…
    when blogging user is so much….this’s the consequence of that…..

    so….Keep Posting
    ‘n blog rolling…:)


  2. By LockSmart - 24hr locksmith posted on September 4, 2009 at 10:53 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    So ALL blogs MUST state if there afiliated with any products/services or there breaking the law???


    Your words are your own, so be nice and helpful if you can. If this is the first time you're posting a comment, it might go into moderation. Don't worry, it's not lost, so there's no need to repost it! We accept clean XHTML in comments, but don't overdo it please.