AOL Cuts Blog Budgets, Signs of Things to Come?

Filed as Features on July 24, 2008 3:25 pm

aol.gifTechCrunch reports that AOL has been making big budget cuts across its blogs. We’re not talking small stuff here, serious cuts up to 25%, which will almost certainly effect the writers the most.

The cuts range up to 25% of each properties total budget, which falls mostly on personnel costs – bloggers are simply being told to take a couple of weeks off for now, and there may or may not be work for them later in August.

The tech blogs, with Engadget being the most prominent one, is not affected, the sources say.

While this should be treated as a rumor for now, it is something that will and should rattle the blogosphere.
Gawker has been in the spotlight for their recent pay cuts, and b5media head honcho Jeremy Wright paints a gloomy picture in a comment to the TechCrunch post:

We’re seeing this across the industry. Gawker’s pay is now down almost 75% this year. Time’s is down 50%. AOL’s overall pay to bloggers is down almost 50% (happened earlier this year). Pubmatic is down almost 80% on the year.

It’s good, because it’ll force companies to really refine their models. It’s bad, becuase neworks are now closing all over the place (2 this week and 1 last week alone).

Needless to say, b5media is probably not one of the two blog networks mentioned.

So is this the final proof that blog networks are dead? Of course not, sites come and go all the time, and blogs are no different. Today’s blogs are not so different from dynamic websites of the past, although a lot of people like to act like it. Still, it is a sober reminder that you need to make money to stay alive in the harsh online world, and that means adopting to the current situation, or perish. Epic words, but rest assured that’s how it feels for the ones watching their empire crumble.

Tags: , , , ,

This post was written by

You can visit the for a short bio, more posts, and other information about the author.

Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or

Did you like it? Then subscribe to our RSS feed!

  1. By Michelle posted on July 24, 2008 at 11:33 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    Yeah, AOL is as old as dust and they seem to operate their business as though that’s the case. Their business model was plenty fruitful a decade ago, but I don’t think they evolved with the market.

    Well, all that and the fact that economy is tanking right now across the board…


  2. Why You Shouldn’t Join a Blog Network | Make Max Money OnlineNovember 14, 2008 at 8:02 am

    Your words are your own, so be nice and helpful if you can. If this is the first time you're posting a comment, it might go into moderation. Don't worry, it's not lost, so there's no need to repost it! We accept clean XHTML in comments, but don't overdo it please.