Technorati has purchased Blogcritics.org, a blog network that covers an array of topics. Couple this with the fact that they launched a blog advertising network back in June (Technorati Media), and it’s clear the company is shifting gears.
Blogcritics publishes submissions from bloggers within their own specialty. With over 70k articles and 2k contributors, the site receives approximately 1 million unique monthly visitors.
Blogcritics will be incorporated into its Technorati Media division.
It will be interesting to see how the company treats blog content it owns when it appears in searches they provide.
This could be the opening salvo of the end of Technorati’s ‘independent authority’ on tech blogs. What do you think?