The niche nature of the Internet in general, and the blogosphere in particular, makes partnerships easy to work out. That’s why I’m a bit surprised why we’re not seeing more of this. UMPCPortal have decided to let JKKMobile and Liliputing, two blogs that cover the same ultraportable gadget sphere as they do, into their product database. By teaming up, they can maintain the database and keep it up to date, as well as deliver tailored solutions (and hence revenue and additional value) to its partners. A good example of an ideal partnership, if you ask me.
I wonder how long it takes for some of the larger online publishers to pick up UMPCPortal and its database? As you might recall, Giga Omni Media bought jkOnTheRun recently, maybe this is a solid follow-up acquisition?
Author: Thord Daniel Hedengren
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.