Financial advisors not on Twitter “will miss out on business leads”

Filed as News on March 16, 2009 6:05 am

The financial services industry is just one that’s seeing the current and future benefits of Twitter, with the founder of the UK’s IFA Life networking web site warning that financial advisors who don’t use Twitter will miss out on business leads.

The site has just launched a directory of advisors who are already using Twitter to make it easier for consumers to find independent financial advisors online.

Philip Calvert says that, while Google is still the first choice for finding IFAs, tools like Twitter and social networking sites are becoming increasingly important.

“Given the extraordinary speed at which Twitter is growing, there’s no doubt that its search capabilities will become more and more important,” he said.

(Via Money Marketing)

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  1. By Aaron B. Hockley posted on March 16, 2009 at 9:10 am
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    I’d say that line of thinking – If you’re not participating on Twitter, you’re missing out on leads – is valid for any industry.

    Reply

  2. By ian in hamburg posted on March 16, 2009 at 9:37 am
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    Yes, and the faster Twitter turns into another marketing channel, the faster the real people will desert it in droves. Whenever I get a “so-and-so business-is-now-following-you” message, I block them.

    Reply

  3. By Listorbit posted on March 18, 2009 at 6:51 am
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    I think Google will decide later what Twitter will do or not it s going to be part of Google the way it is getting hits.

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  4. By Gargi Nath posted on March 19, 2009 at 9:01 am
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    Yes, in today’s world if you are not in Twitter you are missing chunks of oppurtunities. I have been using it regularly and getting leads out of it. So keep tweeting.

    Reply

  5. By Independent financial advisors UK posted on August 28, 2009 at 12:01 pm
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    hi,

    cool post.

    thanks a lot for sharing the information.

    Reply

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