All the news and personalities that we see using Twitter, Facebook, and MySpace makes us think that everyone is into it. The Harris Poll, however, revealed that half of Americans (51%) do not use Twitter or have a MySpace or facebook account. Just under half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Only 5% of Americans are currently using Twitter.
The nationwide survey of 2,220 U.S. adults surveyed online between March 31 and April 1, 2009 by Harris Interactive also revealed that:
- Three-quarters of those aged 18-34 years old (74%) have a Facebook or MySpace account but this quickly drops off the older one gets. Just one-quarter (24%) of those 55 and older have an account;
- Tweeting is also slightly more prevalent among the young, but not by much; 8% of 18-34 year olds use Twitter, 7% of those 35-44 use it, 4% of those aged 45-54 and just 1% of those 55 and older;
- While men and women use Twitter at the same levels (5% each), women are more likely to have a Facebook or MySpace account (52% versus 45%); and,
- There is also an educational difference in usage of social networking sites. Two in five people with a high school degree or less (40%) have a Facebook or MySpace account compared to 55% of those with some college and 52% of those with at least a college degree.