Hitwise Graphs The Oprah Effect On Twitter

Filed as News on April 22, 2009 2:59 pm

We knew it would mean a surge of new visitors and users on Twitter when Oprah joined up. After all, the Oprah effect (originally coined for the power of her book club) is something of a phenomenon in itself, and a few days ago, Twitter got its share. So what’s the verdict? Hitwise knows:

Share of US Internet visits to Twitter increased 24% on Friday, April 17, the day of Oprah’s first Tweet. Comparing visits with the previous Friday, visits were up 43%.

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