The International Olympic Committee (IOC) is gradually coming round to the idea that people are going to blog about each summer and winter Olympic Games regardless of what rules they put in place.
The latest development is that the IOC will allow athletes blogs at the 2010 Vancouver Winter Games.
However, there are still likely to be a number of restrictions, not least because of the definition of “blogging” versus “journalism”.
“The IOC considers blogging, in accordance with these guidelines, as a legitimate form of personal expression and not as a form of journalism,” according to the new guidelines.
Furthermore, a member of the IOC, Bob Condron, said, “There are certain things you can’t do because you’re infringing on what the journalists can’t do inside the ropes. You can’t be covering news, because that takes the role of a journalist and is not what anyone had in mind.”
Other restrictions placed upon athletes who blog are really offshoots from the general ethos of the Olympic Games, such as strict control over what advertising is allowed on the blogs.
The rules ensure that only accredited media get the multimedia spoils, and new media advocates will likely cry at the archaic demands of the IOC. Still, that’s the way it’s going to be for now. Maybe there’ll be more openness in time for London 2012, though I’m not convinced. The sprinters may run fast, but the IOC certainly doesn’t.