The GigaOm network is growing, and the latest addition is a subscription service. That might make some of you shake your heads and wonder what’s up with the WSJ treatment, but although one could compare the two, it really isn’t the same thing. GigaOm Pro, which is the $79/year subscription service’s name, offers reports and analysis that competes with market research firms if anything. They’re starting out with 17 of them, and spreads their content across four verticals: Green IT, Infrastructure, the Connected Consumer, and Mobile. These in turn have sub-sections so that you can find what you want and need.
However, this is not just a directory of reports, it is also something of a community. This from Michael Wolf, from the launch post on the GigaOm Pro blog:
But even as market research analysts adapt to the new models, we at GigaOM believe there is room in the market for a new way to experience informed opinion, one that combines our best asset — our large and enthusiastic community of smart readers — with technology and market experts in an approachable and interactive format.
Om Malik writes about the technology behind the new service:
Using WordPress’ BuddyPress social platform, we have created a research-driven platform that allows informed insiders, our community of readers and our network of analysts, editors and reporters to engage on an ongoing basis. We want this to be your one-stop shop for getting a grip on some of the newer technology trends. We are kicking it off by following some of the most rapidly changing sectors of the technology industry — Infrastructure, Mobile, Green IT and Connected Consumer — and will add more in the coming weeks.
More on Techmeme, of course. Not too much criticism there, which shouldn’t surprise anyone really. After all, ReadWriteWeb already has pay services, and the likes of TechCrunch is most likely considering it. Meanwhile, the Envato network seems to be doing well enough by offering Plus membership with tutorials.
This is where we’re moving, people! However, it is not a matter of charging for content, it’s all about charging for specific content that a select niche is interested in. I’m not sure if that is such a bad thing really.