I was a bit surprised to see that ReadWriteWeb published a sponsor post (about the .me domain, which is cool, check out tdh.me /shameless plug), something I haven’t noticed them doing before. This is how they, well, defend it I guess:
[...] we offer our long-term sponsors the opportunity to write ‘Sponsor Posts’ and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.
Right. I’m not sure I like this kind of sponsored post actually, it is too much marketing. I don’t mind thanking sponsors in posts though, as in “thanks to our sponsors, June 2009″ or something like that. This? Too much marketing, but at least RWW are transparent about it.