Findings From Liberty Mutual’s Responsibility Project

Filed as News on July 30, 2009 1:22 am

BlogHer, a growing community of woman who blog, recently wrapped up a conference in Chicago, IL.

One of the convention activities included a forum for bloggers to share their opinions on “responsible blogging.” As part of Liberty Mutual’s Responsibility Project, BlogHer attendees were given a chance to sound off on several key blogging issues.

Here are some of the findings:

> 98 percent of surveyed bloggers believe it is acceptable to receive a free product

> A majority of bloggers mentioned transparency, disclosure and honesty as key caveats to receiving free product and writing sponsored posts

> 84 percent said honesty is a key trait of a responsible blogger, followed by transparency (66 percent) and reliable sources (56 percent)

You can view some of the confessional here.

Now let’s hear from the dudes! Do you think the above findings are in-line with what you’d expect from both sexes?

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  1. By Brian Carnell posted on July 31, 2009 at 7:01 am
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    I’m kind of floored that 98 percent would take the free gift. I get offered free gifts all the time and regularly turn them down. Nor do I take seriously those who accept them even with the transparency (like all those idiots who took SeaWorld up on its offer awhile ago).


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