The John Gruber Success Story

Macheads and Apple geeks already know this, but John Gruber’s blog Daring Fireball is a heavyweight. This sparked a post on Silicon Alley Insider about the “King of Apple Geeks”, which is basically a demonstration in how powerful a blog can be, using the Ninjawords app censorship report as a starting point.

It’s not so much of a news story over at SAI, but more of a success of a fellow blogger report, which is always nice to read. I especially like the raw data which is provided at the end of the story:

John, reached by e-mail, wouldn’t comment on how much money his site makes, but he says it provides his full-time income. He says the site has recently been close to averaging 2 million monthly pageviews and about 250,000 monthly unique visitors — including some very important ones at Apple headquarters. He also estimates about 150,000 subscribers to his RSS feed.

Say what you will, but a powerful and influential blog sure packs a punch. Even if it is minimalistic in its approach and uncluttered by ads.


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