Which URL Shortener Should You Rely On?

Picking the right URL shortener for your links is obviously important, especially now that the fact that they might not be around for as long as you might like has dawned on people. Naturally you should roll your own, but failing that, it might be interesting to know that Bit.ly and Ow.ly are the most reliable ones. At least according to a reliability report from Pingdom. I must say, I was a bit surprised to see Ow.ly up on top, it has had some downtime in the past but have obviously got its act together. In fact, it was the only one with 100% uptime.

Be sure to read the whole thing. It is pretty interesting after all.


  1. says

    Uptime aside, my recommendation would be Bit.ly or Ow.ly. (Based off my predictions on the longevity of the services.) Bit.ly, especially, is a safe bet, as Betaworks isn’t about to pull the plug on a service that integrates so nicely with another one of their projects (Twitter). Also, the “Bit.ly Now” plan is definitely a sign that they’re in it for the long term.


Leave a Reply

Your email address will not be published. Required fields are marked *