We may also be seeing groups scrambling for control. In fact, the battle is on between two gay organizations who are both willing to control the domain name suffix .gay.
The Dot-Gay Alliance and DotGay LLC are both willing to pay the steep $185,000 application fee attached to new gTLDs to the Internet Corporation for Assigned Names and Numbers (ICANN), as well as the $25,000 annual fee to retain control of the suffix.
The Dot-Gay Alliance is planning to allocate 51% of its profits to different lesbian, gay, bisexual, and transgender (LGBT) equality and support organizations, making each .gay web address owner a contributor for the fight for LGBT equal rights.
On the other hand, DotGay LLC is planning to build communities around .gay. Imagine hotels.gay, lawyers.gay, health.gay, among others. It’s a pretty neat idea, admittedly.
What would complicate matters with future domain name suffixes is the news that the U.S. government is looking into gaining veto power over domain name suffixes. Currently, ICANN’s policy is to just ensure that a domain name suffix does not offend accepted legal norms of morality and public order that are recognized under principles of international law.