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September 2, 2014

5 Reasons Why Blogging Is a Great Way to Build a Personal Brand

Editor’s note: This post was written by Pratik Dholakiya, co-founder & VP of Marketing of E2M and OnlyDesign. He’s passionate about fitness, start-ups, entrepreneurship & all things digital marketing. You can find him on twitter @DholakiyaPratik to discuss on any of these topics.

We are witnessing a new era in branding: the emergence of personal branding as a means of marketing one’s business. You’ve got CEOs of companies trying to establish personal credibility that rubs off on their company’s brand; there are digital marketing managers out there who are trying to come across as authority figures in their niche to market various products and services, and then there are business owners who sometimes have more visibility than their brands, courtesy of personal branding.

build a personal brand

A big reason why people want to build a personal brand is that it is seen as yet another way of boosting visibility of a business, albeit in an indirect manner. It is also seen as a great way of adding to the ‘credibility juice’ that surrounds a particular brand. The saying ‘You are known by the company you keep’ explains the use of personal branding best.

By increasing personal credibility, you are essentially trying to enhance the trustworthiness of your brand by association. And it is working. Forbes has a nice article that serves as a guide to building your personal brand. It talks about the importance of building a personal brand and how you can go about creating an effective one.

One of the better ways of marketing yourself is publishing content on your own blog or on somebody else’s blog/website . It’s a tactic that is devoid of any complication. All you need to do is create useful content and find a home for it. read more

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February 7, 2011

The Power of Proper Blog Branding

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Contrary to what others think, blogs need branding, too. We all know that, as a blog becomes public on the World Wide Web, the owner bears the initial concern of attracting his or her initial readers. To gain a reader base more easily, a blog should have the proper branding.

Branding is the process of putting an identity on a certain product, business and service; branding also allows a blog owner to give his or her blog its own identity, for it to have uniqueness and character. Normally, blog branding is done before anything else, even before choosing a domain name. It is executed before a blog’s launching, before its first reader is able to see it. Branding aims for recognition, identity, and individuality so that a blog can have its distinctive place on the World Wide Web, especially with its target niche. It is the first step in attracting influencers to your blog.

The blog’s name. Once you register a blog’s domain name, you can’t change it. Though blog owners should think of branding before anything else, the only thing you can do in such a case is to give your blog an appropriate name. You don’t have to be an expert at advertising to think of a good blog name. You just have to relate the name to your blog’s niche, or at least to your blog’s domain name. The blog’s name will have an important role in your blog’s future, since it will be used for many optimization campaigns. So giving your blog a name should not be taken for granted. read more

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