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August 25, 2008

Several years later, the Washington Posts notices that blogs are being used for Marketing

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I’d say that the Washington Post has been living under a rock, since they are just now writing about how marketing is moving to the blogosphere in an article for today’s edition:

Bethesda’s Honest Tea launched its blog in late 2005 as a way to get close to customers. With a name like Honest Tea, chief executive Seth Goldman said, “we’re trying to be as open and disclose as much information as we can.” When the company announced that Coca-Cola would acquire a 40 percent interest in the brand, many of Honest Tea’s customers who opposed the agreement took their complaints to the blog.

“We gave a very loud voice to the people who said they weren’t happy about this decision,” Goldman said.

Goldman then took one of the most thoughtful, detailed customer criticisms and responded to each point. Even if readers still didn’t agree, “The blog at least helps people see how we think about it,” Goldman said.

All that said, many companies are just now beginning to utilize the power of the internet through blogs in order to have a real dialogue – or conversation – with their customers. read more

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April 22, 2008

Is Six Apart Services Killing Smaller Movable Type Designers and Developers?

The Six Apart announcement that they acquired a major Movable Type design firm have sparked some reactions. Personally, I’ve been debating whether I should look into Movable Type or not, now that it’s available in an open-source license and everything. Prior to that, it wasn’t an option for me, I like my platforms to be open.

Anyway, the launch of Six Apart Services, a branch that will offer Movable Type development and design, makes me even more cautious of moving into this sphere. A Six Apart branded firm will be very hard, if not impossible, to compete with.
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