The Labour Party may lead the way when it comes to British political parties using Twitter and other online tools, but a new audit by Yomego suggests that Prime Minister Gordon Brown’s social media reputation is flagging.
Using various natural language technology algorithms, a social media reputation score is created by measuring not only how much a particular person is mentioned, but also how positive or negative that coverage is.
The PM scored just 42.59 out of 100, putting his ‘sentiment’ score even behind that of British National Party leader Nick Griffin. read more
TweetMinster.co.uk, the service that shows which UK politicians are using Twitter, has just launched a “tweetometer” that will allow people to compare and track what the hot topics on Twitter in real time.
Of course you could put any terms in to the system (predictably, I tried “apple” versus “microsoft” – sorry about that) but the service is no doubt hoping users will try “Gordon Brown” and “David Cameron”.
It’s a nice little Flash application, and though you can get similar statistics using other services it does at least lighten up politics a little.