AOL has announced the official launch of its Digital City site, which it claims offers a new approach to geo-blogging: “showcasing original content with a local slant, but global appeal”.
It covers fairly wide topic remit (as you’d expect from a huge media player) including arts, fashion, comedy, shopping, politics, media, celebrity news/gossip, sports, and bizarre stuff.
Geo-blogging is really just a bit of jargon to suggest that AOL has found a bunch of bloggers from various cities (US ones at present, it seems) to write on local issues. While that may have global appeal, I’d be more excited if at least some of the content was geo-targeted, in the same way as many of the ads are sure to be. [Read more…]