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January 27, 2009

Exploring Social Media: Defining Twitter Demographics and Interests

Exploring Social Media article series badgeIn Exploring Social Media: Twitter Adoption Stats and Demographics, I covered the article by Hitwise, “Twitter traffic according to Hitwise,” which cited statistic research showing Twitter moving into main stream adoption. The report also offered some other interesting downstream traffic stats, the numbers which report on what types of links Twitter users click, an indication of the trends and interests of Twitter users.

If asked what types of links would be most likely clicked through from Twitter tweets, you might agree with my blogger friends whom I asked the same question. They all responded with blogs. After all, bloggers were some of the earliest adopters of Twitter.

However, according to Hitwise, blog clickthroughs represent only 6.6% of all the downstream traffic, not the largest majority. Entertainment websites account for 17.6% and news and media for 10%.

They list 14.6% going to social networks as the second highest statistic for clickthroughs from Twitter.

Many consider Twitter a social network, as they do MySpace, LinkedIn, and Facebook, so maybe the social network sites link to those types of services or to specific tweets. The problem with this type of information is the lack of a clear definition of what entertainment, social networking, and blogs mean. Blogs are social networks, and many of the most popular entertainment sites in the world are hosted on blog platforms – aren’t they blogs? If users are retweeting and linking to twitter tweets, then that would also account for the high number of social networking link traffic. read more

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Exploring Social Media: Twitter Adoption Stats and Demographics

Exploring Social Media article series badgeHitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.

In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.

Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.

Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.

…A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.

In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites. read more

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January 14, 2009

Measuring the Curse of Social Media Tools

Exploring Social Media article series badgeAs part of my ongoing series on exploring social media tools, I’d like to take a look at the usage of curse words on the web, specifically those tracked by .

Adult Content Warning: The following includes words that may offend some. Consider yourself warned.

A lot of SEO and web strategies specialists spend a lot of time tracking keywords, search terms, hashtags, and other frequently used words and phrases across the web, especially those used in social media tools. takes this research a step further. read more

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December 31, 2008

Exploring Social Media: Live Citizens Press Conference on Twitter

Exploring Social Media article series badgeYesterday, was used as a real-time news conference podium by the Consulate General of Israel in New York and featured on their Israel news and commentary blog, . In this ongoing series on Exploring Social Media and Social Media Tools, the politics in issue are not up for discussion, but the manner in how this popular social media tool was used to great a Q&A forum for discussion of a current event is worth discussing.

Called a Citizens’ “Press” Conference on Twitter, from 1300 – 1500 EST on December 30, David Saranga, Israel Consul of Media and Public Affairs in New York, answered questions regarding the situation in the Middle East regarding Israel and Gaza and all parties involved. Questions were submitted to their Twitter account, @IsraelConsulate and attempts were made to respond to the questions through the 140 character limit, with those requiring lengthy answers would be posted on the blog.

There were no rules, other than the typical “play nice” and all questions were welcome from any and all angles. While Mr. Saranga was the host of the Twitter event, I’m sure he had a lot of help from his staff at the Consulate to respond to the flood of questions.

Twitter example during Israel Gaza Press Conference by Israel Consulate of New York

Within a very short time, the “edited” version of the Twitter conference was posted in sections on the Israel Politik blog. They explained what they meant by “edited” as: read more

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December 16, 2008

Exploring Social Media: Promoting Your Link Backs to You

Exploring Social Media article series badgeYesterday in Exploring Social Media: The Power of the Link Needs Content, I introduced the most powerful social media tool in the world, the link, and explained that unless you have make the link direct people to valuable and useful content, you are shooting blanks. The link makes a lot of noise with nothing to show for it.

The impact of linking to yourself is magnified in value. When you email or publish a link to something you wrote, recommending it, you are telling the world:

  • I know that which I write about.
  • I am an expert in the subject.
  • I have the experience to back up what I’m writing.
  • This is the best I can do.

Do your links qualify?

When you contact a blogger or anyone to encourage them to link to you, do you keep these things in mind? Are you offering your best work? Does your blog or social media tool show the world you are an expert in this?

If you have the proof behind your link, then maybe your failure is in the presentation of that link, especially when directed towards bloggers, the most capable of spreading the word far and wide about you and your blog. read more

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December 15, 2008

Exploring Social Media: The Power of the Link Needs Content

Exploring Social Media article series badgeIn The Power of the Link and Don’t Guest Blog Until You Have Content, I talk about two very important subjects that apply to our ongoing discussion and Exploring Social Media Series.

First, a link is a door people open to your world, be it a world within your blog, social media tools and services, or a recommendation to visit another world, one you hope your fans will enjoy so much, they will return to your world with joy, eager for more and telling the world about what you have to offer.

Second, if you link without anything worth linking to, without anything positive to offer people, without anything worth recommending, without anything worth returning to, you have lost the power in social influence within the modern online world.

If you link to yourself, then these two characteristics are magnified. You are offering people a gateway into your world, one they expect is worth linking to, deserving of attention, exciting, and worth telling others about.

The link is the most powerful social media tool of all. read more

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November 25, 2008

Exploring Social Media: Establishing Your Online Credentials

Exploring Social Media article series badgeYesterday, I wrote about how to win at the social media game and how it begins by establishing your online credentials. Basically, it’s how to create a virtual business card and resume that establish your web presence and history. From this information, people can get a glimmer of who you are, what you do, how you do it, and how they can use you to get the job done.

What Are Your Online Credentials?

I talked about the basics you probably already have in place, the social media tools of email, blog, and so on. Don’t have a blog? Get one.

In today’s world, you have to have a blog or social site like or . It must include a biography (bio or profile) about who you are, what you do, and how you can help others. Some history, like resume credentials, is appreciated as it sets your qualifications as an expert in your field.

There are a variety of other tidbits of personal information you may want to provide that may or may not be of help to others looking for you as an expert or to establish a personal or professional relationship with. read more

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November 24, 2008

Exploring Social Media: Do You Know How to Use the Social Web?

Exploring Social Media article series badgeAs more and more of my clients discover the terms social media and social web, they ask me how to use this new Web 2.0 concept of social. They are surprised when I ask them a few questions and find out they are already a part of the social web.

Here are my questions:

  • Do you have and use email?
  • Do you have a blog or website?
  • Do you allow comments on your blog?
  • Do you have a forum?
  • Are you on MySpace and/or Facebook?
  • Do you Twitter or use a similar interactive, microblog program or service?
  • Do you bookmark sites through Delicious, StumbleUpon, Digg, or other services?

Then you’re a part of the social web. You’re using social media tools to communicate with others. So you know how to use the social web, right?

As discussed in “Exploring Social Media: Start With the Basics,” the basic social media tools are probably things you are already using. Using the social web means understanding how to use the tools to get your message across. read more

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November 18, 2008

Exploring Social Media: Social Means Personal

Exploring Social Media article series badgeIn “Duke DesRochers: Future Social Media Renaissance Man,” I introduced my cousin, Duke DesRochers, highlighting his fun cooking show audition tape as a great example of how to market with social media in mind.

With the advent of blogs, YouTube, podcasts, and online social media tools that allow anyone to publish anything they want within the law, everyone could become their own entertainment production company, putting the masses in charge of not only being the entertainment, but providing it.

With inexpensive video equipment and software, and an innate sense of comedy, drama, and style, Duke DesRochers has an intuitive way of bringing the “common man” into his audition video that I hope will gain the attention of the judges. It’s time to go back to the real people, rather than the exaggerated people, to find the humility and fun in entertainment. We need to get people thinking, “Hey, that’s me! I can do that!”

Another part of Duke DesRochers I want to celebrate with you is how he took two fairly diverse passions, and molded them into one specialty to totally redefine himself for this video audition for the Food Network: handyman in the kitchen.

As part of this ongoing series on Exploring Social Media, I want to talk a little more about the important points that Duke’s Food Network audition efforts brought up: getting personal and brand identity. read more

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Exploring Social Media: The Motrin Moment Impact of Social Media

Exploring Social Media article series badgeHave you heard of Motrin? The pain reliever? If you hadn’t before this weekend, you probably have heard plenty about it now, especially on Twitter this weekend.

The debacle is described best in the article Advertising Age, “How Twittering Critics Brought Down Motrin Mom Campaign,” which explains how the Johnson & Johnson product offended mothers and fathers with an online and print ad for Motrin which claimed that some moms carry their babies around with baby body carriers as a “fashion statement” and summed it up with “Supposedly it’s a real bonding experience, but what about me?”

The outrage rocked the social media world. tweets on Motrin went berserk as people were outraged at this slam against parenthood and parent/child bonding. Within two days of mass online social outrage, the ad campaign was pulled and the Motrin’s website featured an apology saying: read more

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