Website owners often fall into a pattern of marketing for their websites that can leave their efforts lopsided, for example, they may choose to focus a majority of their effort with on-site SEO building, such as on-site-links for posts or they may choose to focus on building off-site links in for their site to push up SERP. In other cases webmasters simply want to convert the highest number of visitors who visit their website. Unfortunately without the proper mix of all three types of efforts it’s almost certain that a website will fail, it’s the entire reason internet marketing consulting firms exist and are in abundance.
Regardless of why you are hiring an outside firm for optimization purposes there are certain considerations that should be made.
First, it’s important to understand how a consultancy firm will attract off-site visitors and SERP to your website. In some cases an internet marketing consulting firm may own various websites where they will place your site links, you’ll want to find out if links to your site will be on websites that match your content. For example, a link to a tech product website from a health website will hold less authoritative weight since the sites are in different niches. You’ll also want to ask the firm about their linking strategy, having 100 links appear overnight could be seen by search engines as inflated SEO which in turn could penalize your website. If the firm is offering a good mix of off-site links (.com, .edu sites), lifetime links to established directories, etc. they will likely help better secure future traffic for your website. [Read more…]