As a blogger, links have been part of my daily blogging rounds. I click links on blogs to check out references and sources. And I use links on my blog posts to provide readers relevant information or alternative sources of information. Links have been so prevalent in the blogging culture that sometimes we tend to take these for granted.
However, not everyone is familiar with links, and the relevance of hyperlinking in blogging and the Web in general.
For instance, consider someone from the traditional media. How would they consider links? Would they think of links as relevant or important, even? Formal studies and print publications would usually include footnotes or even endnotes with references. Or, sources can be referenced in the bibliographies or appendices. But what about links? Well, you can’t hyperlink from paper, can you?
In fact, I have a few colleagues whose background involves traditional media of all kinds (print journalism, radio broadcasting). They’re prolific writers, yes. But in a way, they are still not that familiar with using links when writing blog posts. Or perhaps they are, but they just prefer to stick to their way of citing material. The way they reference sources and related information is a bit different. But that is not to say it’s inadequate. Being from traditional media, they tend to be able to do better research, and to dig deeper into the facts.
Referencing Jonathan Bailey’s recent post about lessons for and from journalism, I would think that effective linking is another lesson that journalists can learn from the bloggers. Having good sources and references is one thing. But giving your readers easier access to these would definitely be better, especially in a more interactive environment.
However, this should be the case for bloggers, too. Effective linking would mean using links more sensibly and reasonably, and thus ensuring the quality of the links. Just like how a journalist wouldn’t cite bogus information, we bloggers should try our best to link only to the good stuff. You wouldn’t link to a scraper site to cite information, would you?
So here’s a challenge I pose to our dear readers. Whenever you see a hyperlink on a blog or a webpage, don’t just click on it blindly. Try to think about the relevance of that link. Why was it there in the first place? What was the intent of the author? Is it relevant at all? Is it even appropriate?
The search engines have been looking into quality of linkages (both inbound and outbound). Shouldn’t we humans start doing the same?