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December 20, 2008

SOBCon09: A Few Words With Liz Strauss

SOBConThe excellent Liz Strauss is making SOBCon happening again in 2009. If previous years are anything to go by, this year will feature big names and lots of interesting discussions, so it’ll be a big event for the blogosphere for sure.

I caught up with Liz for a quick email interview. This is what she had to say.

First of all, give us the details! When, where, why is SOBCon09?

SOBCon09 is May 1, 2, 3, 2009 in Chicago. Hope you’re coming! It’s going to be so cool this year! You can find a complete list of speakers at sobevent.com/details/. But the difference is that we’ve extended it by a day. Friday starts with how-to that will go through everything about business online from building trust economies and creative communites to the essentials of business and multimedia social network enteriprise online.

Saturday is our signature Models and Masterminds format in which speakers offer actionable up to the minute content to attended in mastermind teams. The mastermind teams get huge chunks of time to apply what the speakers have just said to their own blogs or businesses. You can’t work together at a small conference table with five people without developing deep networking relationships that go far beyond exchanging business cards.

Sunday is what I’m most looking forward to. We’re offering sponsors a small window to bring a product or problem to the attendee audience to work on. Say, Company A has a new BluRay laptop they want to offer to Mommy Bloggers. Company A will get a short time to present that problem. Then then of attendees will work on how they would build a social media plan to offer that product to the market most efficiently. Can’t wait to see the ideas fly.

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August 25, 2008

The Liz Strauss Comment Counter Plugin Stirs Comment Controversy

The Liz Strauss Comment Counter by Ozh WordPress Plugin has been released by PlanetOzh and it is stirring up comment controversy everywhere.

Recently, John C. Dvorak of PCMag asked what’s the value of online comments, bringing up an issue that confronts many bloggers as they mature in the blogging world.

At first, comments were greeted with fear. Fear of how to control them, whether they were worth the risk of opening yourself up to feedack. Fear of exposure – what if someone will really respond? Soon, blogging became defined by its interactive purpose – a blog wasn’t a blog unless it had comments. A race was on to encourage readers to comment which escalated into a measure of a blog’s success. A comment was a point in our favor that we were on the right blogging track.

With the advent of comment spam, especially human comment spammers and those eager for Google Page Rank scores to raise from links within comments, bloggers grew weary of fighting an uphill battle for quality comments and interaction. With the increase in clever comment spammers, it’s becoming harder than ever to tell a good comment from a bad comment. Don’t get me started on the subject of comment trolls spoiling the blogging experience for so many.

Now, Dvorak and many more are asking themselves if comments are worth more than the trouble they cause. read more

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