Google introduces named anchors for better indexed page search results

In news that will particularly interest those who write longer feature/research pieces on their blog, Google has announced a new search addition to its search that links to the most relevant sections of long articles.

To allow Google to run its algorithm over web pages, authors need to add a table of contents and appropriately named HTML anchors to content. This shouldn’t be too much hard work for new articles, particularly if you already use HTML headings to create sections, though it’s a bit of a pain to go back through existing articles and you’ll have to weigh up whether it’s worth the effort. [Read more…]