December 16, 2008
Yesterday in Exploring Social Media: The Power of the Link Needs Content, I introduced the most powerful social media tool in the world, the link, and explained that unless you have make the link direct people to valuable and useful content, you are shooting blanks. The link makes a lot of noise with nothing to show for it.
The impact of linking to yourself is magnified in value. When you email or publish a link to something you wrote, recommending it, you are telling the world:
- I know that which I write about.
- I am an expert in the subject.
- I have the experience to back up what I’m writing.
- This is the best I can do.
Do your links qualify?
When you contact a blogger or anyone to encourage them to link to you, do you keep these things in mind? Are you offering your best work? Does your blog or social media tool show the world you are an expert in this?
If you have the proof behind your link, then maybe your failure is in the presentation of that link, especially when directed towards bloggers, the most capable of spreading the word far and wide about you and your blog. read more
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