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November 25, 2008

Exploring Social Media: Establishing Your Online Credentials

Exploring Social Media article series badgeYesterday, I wrote about how to win at the social media game and how it begins by establishing your online credentials. Basically, it’s how to create a virtual business card and resume that establish your web presence and history. From this information, people can get a glimmer of who you are, what you do, how you do it, and how they can use you to get the job done.

What Are Your Online Credentials?

I talked about the basics you probably already have in place, the social media tools of email, blog, and so on. Don’t have a blog? Get one.

In today’s world, you have to have a blog or social site like or . It must include a biography (bio or profile) about who you are, what you do, and how you can help others. Some history, like resume credentials, is appreciated as it sets your qualifications as an expert in your field.

There are a variety of other tidbits of personal information you may want to provide that may or may not be of help to others looking for you as an expert or to establish a personal or professional relationship with. read more

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November 24, 2008

Exploring Social Media: Do You Know How to Use the Social Web?

Exploring Social Media article series badgeAs more and more of my clients discover the terms social media and social web, they ask me how to use this new Web 2.0 concept of social. They are surprised when I ask them a few questions and find out they are already a part of the social web.

Here are my questions:

  • Do you have and use email?
  • Do you have a blog or website?
  • Do you allow comments on your blog?
  • Do you have a forum?
  • Are you on MySpace and/or Facebook?
  • Do you Twitter or use a similar interactive, microblog program or service?
  • Do you bookmark sites through Delicious, StumbleUpon, Digg, or other services?

Then you’re a part of the social web. You’re using social media tools to communicate with others. So you know how to use the social web, right?

As discussed in “Exploring Social Media: Start With the Basics,” the basic social media tools are probably things you are already using. Using the social web means understanding how to use the tools to get your message across. read more

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