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November 25, 2008

Exploring Social Media: Establishing Your Online Credentials

Exploring Social Media article series badgeYesterday, I wrote about how to win at the social media game and how it begins by establishing your online credentials. Basically, it’s how to create a virtual business card and resume that establish your web presence and history. From this information, people can get a glimmer of who you are, what you do, how you do it, and how they can use you to get the job done.

What Are Your Online Credentials?

I talked about the basics you probably already have in place, the social media tools of email, blog, and so on. Don’t have a blog? Get one.

In today’s world, you have to have a blog or social site like or . It must include a biography (bio or profile) about who you are, what you do, and how you can help others. Some history, like resume credentials, is appreciated as it sets your qualifications as an expert in your field.

There are a variety of other tidbits of personal information you may want to provide that may or may not be of help to others looking for you as an expert or to establish a personal or professional relationship with. read more

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September 12, 2008

Do You Need a Social Media Policy?

The past two years of learning more about how blog comments work have led many bloggers and companies to have a Blog Comment Policy to set the ground rules for the online conversation. Blog World Expo’s blog asks “Does Your Company Have a Social Media Policy?” Good question.

According to Canadian Business (which surveyed 16 executives from various companies) companies are lacking in the social media policy department. What if an employee is spending company time on social networks? Does the employee need to identify himself as an employee on his social networks if he is talking about the company? Are there any rules in general regarding social media usage at corporations?

I see two issues here. One is that a company should have a social media policy, outlining how employees should handle themselves in the blogosphere, whether or not they are blogging as a representative of the company. The other is that maybe all bloggers should consider developing their own social media policy to protect themselves when they behave and interact online. read more

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